Company Overview

Acai Brothers is an Australian health food café franchise specialising in acai bowls, smoothies, and other nutritious offerings. Established in 2014, the brand has grown to encompass 16 locations across Australia, including 3 corporate-owned sites and 13 franchise operations. The business model caters to multiple franchise types, including owner-operators, investors, and area developers.

History & Growth

Founded in 2014, Acai Brothers began its franchising journey in 2016, demonstrating steady expansion in the competitive health food sector. The brand has maintained a focused growth strategy, building a network of successful locations while preserving its commitment to quality and healthy food options. Their expansion model has proven successful across various Australian markets.

Investment & Structure

Acai Brothers offers a structured franchise opportunity with an investment range of $100,000 to $200,000. The franchise system supports multiple business models, allowing for flexibility in ownership and operation. The company maintains strong operational support through its corporate structure, with a balanced mix of company-owned and franchised locations ensuring system-wide quality and consistency.

• 3-4 week training for food truck model, including operations, systems, finances, and marketing
• 1 week streamlined training for store franchises focusing on company culture, product knowledge, customer service, and management
• Extensive support in leasing negotiation, site selection, and pre/post-opening assistance
• State Managers as primary contact for marketing and operational issues
• Encouragement to connect with other franchisees for shared experiences
• Integrated marketing approach with community plans, online content, social media training, and email marketing
• Operation manuals, marketing plans, and systems support provided
• Expertise in operations, design, marketing, and training from head office
• Access to a supportive network of franchisees focused on health, wellness, and entrepreneurship

While specific daily routines may vary, a typical day for an ACAI Brothers franchisee might include:

• Early morning: Prepare the store for opening, including food prep and equipment setup
• Morning rush: Manage customer orders, ensure quality control, and maintain efficient service
• Midday: Handle administrative tasks, inventory management, and staff supervision
• Afternoon: Oversee food preparation for the evening rush, manage deliveries, and address any operational issues
• Evening: Close the store, review daily sales, and plan for the next day
• Throughout the day: Ensure high-quality customer service, maintain cleanliness and hygiene standards, and address any customer feedback
• Regularly: Implement marketing strategies, analyse sales data, and stay updated on industry trends

Franchisees are expected to be hands-on in the business, especially during the initial stages, to ensure smooth operations and maintain ACAI Brothers' brand standards.

• Strong business acumen and management skills
• Passion for health and wellness industry
• Customer service orientation
• Financial capability to meet investment requirements
• Willingness to follow the ACAI Brothers system and brand standards

Prior food service experience may be beneficial but is not explicitly stated as a requirement.