Bubba Pizza was founded in June 2000 by Roger and Adrianne Hopper, establishing the brand as an Australian-founded pizza franchise. The company has been operating for since 2000, maintaining consistent leadership under the founding family. Currently, Damian Hopper serves as Managing Director, continuing the family's involvement in the business operations.

Company Vision and Core Values

Bubba Pizza's vision is to stand as the nation's leading Australian-founded pizza franchise. The company focuses on creating food experiences that enrich lives and bring communities together. The organisation operates under core values of fairness, inclusivity, and accountability, which have guided their growth from humble beginnings into a nationwide franchise network.

The company's expansion followed a structured progression:

• 2000: First store opened
• 2004: Launched new gourmet range to expand offerings
• 2005: Opened first South Australian store and first franchised location
• 2007: Developed and launched 24-hour slow-fermented pizza dough
• 2011: Introduced online ordering capabilities
• 2017: Launched "Let Bubba Make It Better" brand strategy
• 2018: Executed innovative Grand Hangover Day campaign
• 2019: Delivered cold pizza to customers after AFL Grand Final (world first initiative)
• 2020: Won QSR Media Award for Grand Hangover Day campaign
• 2021: Launched Bubba's Original Smoked Leg Ham
• 2022: Introduced virtual brands expansion
• 2023: Partnered with hospitality technology company Redcat to launch Foodsy Rewards app

Training Programme

Bubba Pizza provides a comprehensive training programme lasting 4 to 6 weeks, with duration dependent on the franchisee's prior experience. The training covers all aspects of running a successful Bubba Pizza store, ensuring franchisees learn the ins and outs of operations. Training commences simultaneously with store construction, allowing for efficient preparation before opening.

No prior experience is necessary to become a franchisee, as the comprehensive training programme is designed to equip all franchisees for success regardless of their background.

Technology and Systems Support

Bubba Pizza provides franchisees with cutting-edge technology infrastructure to streamline operations:

• Foodsy Rewards loyalty app powered by Redcat - putting franchisees on par with the country's biggest food brands
• Fully integrated POS system that consolidates all data and information into one central location for maximum efficiency
• Seamless integration with leading platforms including Xero, Tanda, BI tools, CRM systems, UberEats, Menulog, and DoorDash
• Strategic partnerships with UberEats and DoorDash providing access to delivery drivers on demand

Marketing and Promotional Support

The franchise provides comprehensive marketing support through proven strategies:

• Award-winning marketing campaigns including multiple advertising awards for innovative campaigns
• Acclaimed loyalty programme that drives customer retention
• 3% marketing fee contributes to an advertising fund dedicated to building and strengthening the Bubba Pizza brand
• Access to established promotional campaigns and social media presence strategies

Operational Support and Launch Assistance

Bubba Pizza supports franchisees throughout the establishment and ongoing operation of their stores:

• Assistance with location selection for optimal store placement
• Collaborative development of draft business plans tailored to each franchisee
• Grand opening support including hosting a free pizza day to welcome the local community
• Active involvement requirement - franchisees must be present in their stores to build stronger customer connections and drive profitability

• Ongoing operational guidance through the franchisor's established systems and processes

Prior experience is beneficial but not necessary for potential franchisees. The franchise provides comprehensive training lasting 4 to 6 weeks depending on experience level, covering all aspects of running a successful Bubba Pizza store. This training ensures all franchisees are properly equipped for success regardless of their background.

Essential Personal Attributes

Active involvement is essential for success. Franchisees must be present in their stores as this approach:

• Builds stronger connections with customers
• Drives greater profitability
• Ensures hands-on management of operations

The franchise seeks individuals who align with their core values of fairness, inclusivity, and accountability.