Ferguson Plarre Franchise Business for Sale in Cheltenham, VIC 3192

The Opportunity

Are you ready to take charge of your own successful business in one of Melbourne’s premier shopping destinations? This is your chance to own a Ferguson Plarre Bakehouse in Westfield Southland, one of Australia’s largest and busiest shopping centres. With over 400 retailers, including Myer, David Jones, Target, Kmart, Woolworths, Coles, and Aldi, this retail hotspot spans 129,180m² and attracts millions of shoppers annually. This well-established store benefits from high foot traffic, a loyal customer base, and a strong brand presence. Located just 16km from the Melbourne CBD, it offers the perfect blend of convenience, visibility, and sales potential. As a Ferguson Plarre franchisee, you’ll enjoy the advantages of an efficient, no-baking-required business model, allowing you to focus on providing outstanding customer service and growing your business. With Ferguson Plarre’s award-winning cakes, pies, and coffee, you’ll be part of an iconic Australian brand with a rich history of success. Opportunities like this don’t come often! If you’re passionate about business, great food, and creating an exceptional customer experience, now is the time to step into a successful, ready-to-go franchise. Enquire today and take the next step towards owning your very own Ferguson Plarre Bakehouse at Southland!

Company overview and history

  • logoFounded in 1901; over 120 years of history
  • logoFamily-owned and operated by the 4th generation of the Plarre family
  • logoOver 85 outlets across Australia
  • logoRecognized as one of Australia's Best Rated Franchises at the Topfranchise Awards every year since 2013
  • logoResilient business model that has survived through 2 world wars, 2 depressions, and 2 global pandemics

Product/service offerings

  • logoWide range of bakery products including cakes, pies, pastries, and bread
  • logoCoffee and beverages
  • logoCustom cake orders for special occasions
  • logoCatering services
  • logoOnline ordering system for fresh daily deliveries
  • logoProducts crafted in a sustainable bakery using high-quality Australian ingredients
  • logoAward-winning pies, pasties, and cakes

Image Gallery for Ferguson Plarre

Target market and industry trends

  • logoTarget market: Local communities, families, and individuals seeking quality baked goods
  • logoIndustry trends: Increasing demand for sustainable and eco-friendly options
  • logoFocus on convenience with drive-thru bakeries
  • logoGrowing interest in healthier and dietary-specific options

Initial investment required (franchise fee, setup costs)

  • logoTotal initial investment: $250,000 - $500,000 (excl. GST)
  • logoUpfront franchise fee: $35,000 ex GST
  • logoSecurity deposit: $30,000 ex GST (refundable on exit)
  • logoTraining fee: $5,000 ex GST
  • logoWorking capital: $30,000
  • logoNo bank guarantees required

Ongoing fees (royalties, marketing fees)

  • logoNo royalty or marketing fees
  • logoAdministration fee: 3% on all products purchased
  • logoFranchise renewal fee: $7,000 ex GST
  • logoTransfer fee: $20,000 ex GST (payable on exit)

Training and support provided to franchisees

  • logo4 weeks full-time initial training program
  • logoOngoing business coaching
  • logoSupport with local area marketing and promotional materials
  • logoAssistance with site selection, lease negotiations, and refurbishments
  • logoGuidance on financial performance and relationships with lenders
  • logoSupport for staff management and payroll processing
  • logoDedicated Business Support Manager for ongoing assistance
  • logoIn-house Marketing Team support

Day in the life

  • logoEarly morning: Receive freshly made products delivered from the central Melbourne bakery
  • logoMorning: Oversee store opening, manage breakfast rush, ensure product quality and customer service
  • logoMidday: Handle lunch crowd, manage inventory, place orders for the following day
  • logoAfternoon: Administrative tasks, staff management, local marketing activities
  • logoEvening: Oversee store closing, review daily sales, plan for the next day
  • logoThroughout the day: Quality control, customer interaction, staff training, and addressing any operational issues
  • logoRegularly: Analyze sales, manage online orders and delivery services, implement marketing strategies, and network with other franchisees

Franchisees are expected to be hands-on in the business, especially during the initial stages, to ensure smooth operations and maintain Ferguson Plarre's brand standards. The franchise model allows for no baking in-store, with all products created at the central bakery and delivered fresh daily.

Staffing requirements

  • logoFranchise owner/operator (full-time involvement required)
  • logoFront-of-house staff for customer service
  • logoManagers (for larger operations)

Location requirements and territory information

  • logoFranchise agreement term: 10 years, renewable
  • logoLocations include traditional retail spaces and drive-thru models
  • logoFranchisees typically within 30 minutes of store locations
  • logoExpansion focus on family-oriented retail precincts
  • logoTwo store formats: Kiosk (25-35sqm + 10-20sqm seating) and In-line (70-90sqm including seating and storage)

Financing options available

Specific financing options are not detailed in the available information. Prospective franchisees should inquire directly with Ferguson Plarre about potential financing assistance or explore traditional business loan options. Start by reaching out to Ferguson Plarre using the “Send Enquiry” function on Hattch.

Profitability potential and average unit economics

Specific profitability figures are not publicly available. Factors influencing profitability include location, operational efficiency, and local market conditions. Prospective franchisees should request detailed financial projections during the due diligence process. It is recommended that interested parties reach out to Ferguson Plarre using the 'Send Enquiry' function on Hattch for more detailed information on profitability potential and average unit economics

Franchisee qualifications and experience required

  • logoNo baking experience required
  • logoStrong business acumen and management skills
  • logoCustomer service orientation
  • logoAbility to follow the Ferguson Plarre system and brand standards
  • logoFinancial capability to meet investment requirements
  • logoPassion for the Ferguson Plarre brand, products, and guests
  • logoStrong communication skills with ability to lead and manage a team
  • logoCommunity and sustainability-minded
  • logoAmbition, determination, and willingness to work hard
  • logoStrong organizational skills

Unique selling propositions and competitive advantages

  • logoLong-standing brand history and reputation (since 1901)
  • logoNo royalty or marketing fees
  • logoFocus on product innovation and quality
  • logoComprehensive support system for franchisees
  • logoDrive-thru bakery concept
  • logoFreshly baked, fully finished products delivered daily (no early starts or in-store baking required)
  • logoSustainable business practices and commitment to environmental responsibility
  • logoPartnership with Qantas Loyalty program

Challenges and potential risks for franchisees

  • logoHigh initial investment compared to some other food franchises
  • logoCompetitive bakery and café industry
  • logoDependence on the franchisor's supply chain and product development
  • logoChanging consumer preferences and dietary trends
  • logoEconomic factors affecting discretionary spending

Other nearby franchises

Franchise Overview

Number of Franchises:

64

Number of Franchise Locations:

80

Number of Corporate Locations:

9

Franchise Partner Type:

Owner Operator

Opportunity Type:

Franchise Resale

Year Established:

1901

Investment Range:

$100K - $200K

Can you afford this Ferguson Plarre in Cheltenham?

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