Ferguson Plarre Franchise Business for Sale in Cheltenham, VIC 3192
The Opportunity
Are you ready to take charge of your own successful business in one of Melbourne’s premier shopping destinations? This is your chance to own a Ferguson Plarre Bakehouse in Westfield Southland, one of Australia’s largest and busiest shopping centres. With over 400 retailers, including Myer, David Jones, Target, Kmart, Woolworths, Coles, and Aldi, this retail hotspot spans 129,180m² and attracts millions of shoppers annually. This well-established store benefits from high foot traffic, a loyal customer base, and a strong brand presence. Located just 16km from the Melbourne CBD, it offers the perfect blend of convenience, visibility, and sales potential. As a Ferguson Plarre franchisee, you’ll enjoy the advantages of an efficient, no-baking-required business model, allowing you to focus on providing outstanding customer service and growing your business. With Ferguson Plarre’s award-winning cakes, pies, and coffee, you’ll be part of an iconic Australian brand with a rich history of success. Opportunities like this don’t come often! If you’re passionate about business, great food, and creating an exceptional customer experience, now is the time to step into a successful, ready-to-go franchise. Enquire today and take the next step towards owning your very own Ferguson Plarre Bakehouse at Southland!
Company overview and history
Founded in 1901; over 120 years of history
Family-owned and operated by the 4th generation of the Plarre family
Over 85 outlets across Australia
Recognized as one of Australia's Best Rated Franchises at the Topfranchise Awards every year since 2013
Resilient business model that has survived through 2 world wars, 2 depressions, and 2 global pandemics
Product/service offerings
Wide range of bakery products including cakes, pies, pastries, and bread
Coffee and beverages
Custom cake orders for special occasions
Catering services
Online ordering system for fresh daily deliveries
Products crafted in a sustainable bakery using high-quality Australian ingredients
Award-winning pies, pasties, and cakes
Image Gallery for Ferguson Plarre
Target market and industry trends
Target market: Local communities, families, and individuals seeking quality baked goods
Industry trends: Increasing demand for sustainable and eco-friendly options
Focus on convenience with drive-thru bakeries
Growing interest in healthier and dietary-specific options
Initial investment required (franchise fee, setup costs)
Total initial investment: $250,000 - $500,000 (excl. GST)
Upfront franchise fee: $35,000 ex GST
Security deposit: $30,000 ex GST (refundable on exit)
Training fee: $5,000 ex GST
Working capital: $30,000
No bank guarantees required
Ongoing fees (royalties, marketing fees)
No royalty or marketing fees
Administration fee: 3% on all products purchased
Franchise renewal fee: $7,000 ex GST
Transfer fee: $20,000 ex GST (payable on exit)
Training and support provided to franchisees
4 weeks full-time initial training program
Ongoing business coaching
Support with local area marketing and promotional materials
Assistance with site selection, lease negotiations, and refurbishments
Guidance on financial performance and relationships with lenders
Support for staff management and payroll processing
Dedicated Business Support Manager for ongoing assistance
In-house Marketing Team support
Day in the life
Early morning: Receive freshly made products delivered from the central Melbourne bakery
Morning: Oversee store opening, manage breakfast rush, ensure product quality and customer service
Midday: Handle lunch crowd, manage inventory, place orders for the following day
Afternoon: Administrative tasks, staff management, local marketing activities
Evening: Oversee store closing, review daily sales, plan for the next day
Throughout the day: Quality control, customer interaction, staff training, and addressing any operational issues
Regularly: Analyze sales, manage online orders and delivery services, implement marketing strategies, and network with other franchisees
Franchisees are expected to be hands-on in the business, especially during the initial stages, to ensure smooth operations and maintain Ferguson Plarre's brand standards. The franchise model allows for no baking in-store, with all products created at the central bakery and delivered fresh daily.
Staffing requirements
Franchise owner/operator (full-time involvement required)
Front-of-house staff for customer service
Managers (for larger operations)
Location requirements and territory information
Franchise agreement term: 10 years, renewable
Locations include traditional retail spaces and drive-thru models
Franchisees typically within 30 minutes of store locations
Expansion focus on family-oriented retail precincts
Two store formats: Kiosk (25-35sqm + 10-20sqm seating) and In-line (70-90sqm including seating and storage)
Financing options available
Specific financing options are not detailed in the available information. Prospective franchisees should inquire directly with Ferguson Plarre about potential financing assistance or explore traditional business loan options. Start by reaching out to Ferguson Plarre using the “Send Enquiry” function on Hattch.
Profitability potential and average unit economics
Specific profitability figures are not publicly available. Factors influencing profitability include location, operational efficiency, and local market conditions. Prospective franchisees should request detailed financial projections during the due diligence process. It is recommended that interested parties reach out to Ferguson Plarre using the 'Send Enquiry' function on Hattch for more detailed information on profitability potential and average unit economics
Franchisee qualifications and experience required
No baking experience required
Strong business acumen and management skills
Customer service orientation
Ability to follow the Ferguson Plarre system and brand standards
Financial capability to meet investment requirements
Passion for the Ferguson Plarre brand, products, and guests
Strong communication skills with ability to lead and manage a team
Community and sustainability-minded
Ambition, determination, and willingness to work hard
Strong organizational skills
Unique selling propositions and competitive advantages
Long-standing brand history and reputation (since 1901)
No royalty or marketing fees
Focus on product innovation and quality
Comprehensive support system for franchisees
Drive-thru bakery concept
Freshly baked, fully finished products delivered daily (no early starts or in-store baking required)
Sustainable business practices and commitment to environmental responsibility
Partnership with Qantas Loyalty program
Challenges and potential risks for franchisees
High initial investment compared to some other food franchises
Competitive bakery and café industry
Dependence on the franchisor's supply chain and product development
Changing consumer preferences and dietary trends
Economic factors affecting discretionary spending
Other Ferguson Plarre listings near Cheltenham, VIC 3192
Other nearby franchises
Franchise Overview
Number of Franchises:
64
Number of Franchise Locations:
80
Number of Corporate Locations:
9
Franchise Partner Type:
Owner Operator
Opportunity Type:
Franchise Resale
Year Established:
1901
Investment Range:
$100K - $200K
Can you afford this Ferguson Plarre in Cheltenham?
Local Area Insights
Generating local insights...
This may take a few moments