Milky Lane Franchise Business for Sale in Brisbane City, QLD 4000

History of Milky Lane

Founded in 2016 by four friends at Bondi Beach, Australia, Milky Lane quickly gained popularity for its unique restaurant experience and vibrant atmosphere.  

Key Milestones

• 2016: First location opened at Bondi Beach, becoming a social media phenomenon.
• First Year: Achieved significant organic PR, disrupting the food and beverage industry.
• 2017: Franchising began, leading to rapid expansion.
• 2019: New stores opened in New South Wales; expansion plans for Queensland and Victoria; introduced 'Late Night' concept in Sydney’s King’s Cross.

• Burgers: Unique and creative options, including the "Big Poppa" and "Krispy Kreme" burgers.
• Desserts: Innovative items like Caramilk and Biscoff Cookie Dough Skillet, Deep Fried Golden Gaytime, and Biscoff & Nutella Triple Stack pancakes.
• Cocktails: Playful options such as "Creaming Soda Spider," "Melon-Tini," and "Reese’s Peanut Butter Martini".
• Sides and Snacks: Includes Pop-Korn Chicken, Loaded Mash Potato Balls, and vegan options like Deep Fried Vegan Mash Potato Balls.
• Shakes: Thickshakes like Crunchie Loaded Signature Shake and Snickers Loaded Signature Shake.
• Specials Menu: Exclusive, limited-time items that change seasonally.
• Vegan and Vegetarian Options: Plant-based burgers and vegan desserts available.

Milky Lane Target Market

• Diverse audience: meat lovers, vegans, health-conscious diners
• Younger, tech-savvy demographic
• Resonates with urban culture
• Immersive environments and themed designs
• Community focus: events, local artists, live music

Burger Industry Trends in Australia

• Rise of boutique burger joints
• Health and wellness focus: demand for plant-based options
• Sustainability and local sourcing
• Technology integration: AI, digital ordering
• Social media influence on dining experiences
• Experiential dining: unique and memorable experiences

• Royalty Fee: 6.5% of gross sales, paid monthly
• Marketing Fee: Maximum of 2% of sales for online advertising

Milky Lane provides comprehensive training and ongoing support to its franchisees through several key initiatives:

• Tailor-made training program covering operational processes, customer service, and management
• 8-week training period for franchisees and their teams
• Ongoing training, infrastructure, and marketing support
• Assistance throughout the store building process
• Support with innovative technology, branding campaigns, and marketing tools
• Help with recruiting and training staff
• Partnership approach emphasizing honesty, integrity, and professionalism
• Continuous guidance and resources for overcoming challenges

• 8-week comprehensive training program covering operational processes, customer service, and management
• Actively involved in day-to-day operations, managing staff and customer service
• Interacting with customers and overseeing kitchen, bar, and dining areas
• Engaging with customers online, creating content, and monitoring social media trends
• Recruiting, training, and managing staff to ensure high service levels
• Monitoring sales, managing inventory, and operating within budget
• Staying in touch with franchisor's support team for ongoing training and updates
• Working long hours, often up to 14 hours a day, especially during the grand opening

• Comprehensive training provided for franchisee and staff
• Operations Team assists in staff recruitment and training
• No previous restaurant experience required; related experience helpful
• Teamwork and inviting personality essential
• Availability for late nights and weekends required
• Owner-operator applications only accepted

• Milky Lane assigns a specific target area to each franchisee, ensuring exclusivity.
• The location must have a sufficiently represented target group.
• There should be potential for the franchise system in the region.
• The area must be viable for the Milky Lane business model.
• Investment and setup costs range from $150,000 to $600,000 (+GST), excluding real estate costs.
• Franchisees receive support with store design and location planning.
• Current locations are in ACT, NSW, QLD, and WA, with plans for expansion throughout Australia.

For detailed information about financing options for a Milky Lane franchise, we recommend reaching out to Milky Lane directly using the "Send Enquiry" function on Hattch.

• No prior experience necessary
• Comprehensive training provided
• Passion and effort are crucial
• Residency requirements for owners and guarantors
• Commitment to the business is essential
• Owner-operator applications preferred
• Contact Milky Lane to express interest
• Receive information pack and application form
• Complete confidentiality agreement
• Interview to discuss next steps

• Bespoke, colourful atmosphere with eclectic sounds and vibrant decor
• Strong social media presence with over 180,000 Instagram followers
• Unique and creative menu items, visually appealing and shareable
• Focus on building strong customer relationships through personalized communication
• Comprehensive training and ongoing support for franchisees
• Celebration of individuality and community events
• Investment in technology, including a loyalty app
• Innovative marketing strategies and branding campaigns

• Loss of brand control
• Legal issues
• High costs and finding suitable franchisees
• Technological and operational challenges
• Market and consumer trends
• Staffing shortages
• Financial pressures
• Integration and supply chain risks