Milky Lane Franchise Business for Sale in Noosaville, QLD 4566
The Opportunity
Launch your hospitality venture with Milky Lane's newest franchise opportunity in Noosaville, Queensland. Situated in one of the Sunshine Coast's fastest-growing regions, Noosaville combines a thriving tourism market with a strong local community, creating year-round business potential. As an established Australian burger and cocktail brand, Milky Lane provides comprehensive operational systems, marketing support, and proven business strategies to help franchise partners succeed in this prime coastal location. Send an Enquiry to Milky Lane via Hattch Today!
Company overview and history
History of Milky Lane
Founded in 2016 by four friends at Bondi Beach, Australia, Milky Lane quickly gained popularity for its unique restaurant experience and vibrant atmosphere.
Key Milestones
- 2016: First location opened at Bondi Beach, becoming a social media phenomenon.
- First Year: Achieved significant organic PR, disrupting the food and beverage industry.
- 2017: Franchising began, leading to rapid expansion.
- 2019: New stores opened in New South Wales; expansion plans for Queensland and Victoria; introduced 'Late Night' concept in Sydney’s King’s Cross.
Product/service offerings
- Burgers: Unique and creative options, including the "Big Poppa" and "Krispy Kreme" burgers.
- Desserts: Innovative items like Caramilk and Biscoff Cookie Dough Skillet, Deep Fried Golden Gaytime, and Biscoff & Nutella Triple Stack pancakes.
- Cocktails: Playful options such as "Creaming Soda Spider," "Melon-Tini," and "Reese’s Peanut Butter Martini".
- Sides and Snacks: Includes Pop-Korn Chicken, Loaded Mash Potato Balls, and vegan options like Deep Fried Vegan Mash Potato Balls.
- Shakes: Thickshakes like Crunchie Loaded Signature Shake and Snickers Loaded Signature Shake.
- Specials Menu: Exclusive, limited-time items that change seasonally.
- Vegan and Vegetarian Options: Plant-based burgers and vegan desserts available.
Image Gallery for Milky Lane
Target market and industry trends
Milky Lane Target Market
- Diverse audience: meat lovers, vegans, health-conscious diners
- Younger, tech-savvy demographic
- Resonates with urban culture
- Immersive environments and themed designs
- Community focus: events, local artists, live music
Burger Industry Trends in Australia
- Rise of boutique burger joints
- Health and wellness focus: demand for plant-based options
- Sustainability and local sourcing
- Technology integration: AI, digital ordering
- Social media influence on dining experiences
- Experiential dining: unique and memorable experiences
Ongoing fees (royalties, marketing fees)
- Royalty Fee: 6.5% of gross sales, paid monthly
- Marketing Fee: Maximum of 2% of sales for online advertising
Training and support provided to franchisees
Milky Lane provides comprehensive training and ongoing support to its franchisees through several key initiatives:
- Tailor-made training program covering operational processes, customer service, and management
- 8-week training period for franchisees and their teams
- Ongoing training, infrastructure, and marketing support
- Assistance throughout the store building process
- Support with innovative technology, branding campaigns, and marketing tools
- Help with recruiting and training staff
- Partnership approach emphasizing honesty, integrity, and professionalism
- Continuous guidance and resources for overcoming challenges
Day in the life
- 8-week comprehensive training program covering operational processes, customer service, and management
- Actively involved in day-to-day operations, managing staff and customer service
- Interacting with customers and overseeing kitchen, bar, and dining areas
- Engaging with customers online, creating content, and monitoring social media trends
- Recruiting, training, and managing staff to ensure high service levels
- Monitoring sales, managing inventory, and operating within budget
- Staying in touch with franchisor's support team for ongoing training and updates
- Working long hours, often up to 14 hours a day, especially during the grand opening
Staffing requirements
- Comprehensive training provided for franchisee and staff
- Operations Team assists in staff recruitment and training
- No previous restaurant experience required; related experience helpful
- Teamwork and inviting personality essential
- Availability for late nights and weekends required
- Owner-operator applications only accepted
Location requirements and territory information
- Milky Lane assigns a specific target area to each franchisee, ensuring exclusivity.
- The location must have a sufficiently represented target group.
- There should be potential for the franchise system in the region.
- The area must be viable for the Milky Lane business model.
- Investment and setup costs range from $150,000 to $600,000 (+GST), excluding real estate costs.
- Franchisees receive support with store design and location planning.
- Current locations are in ACT, NSW, QLD, and WA, with plans for expansion throughout Australia.
Financing options available
For detailed information about financing options for a Milky Lane franchise, we recommend reaching out to Milky Lane directly using the "Send Enquiry" function on Hattch.
Franchisee qualifications and experience required
- No prior experience necessary
- Comprehensive training provided
- Passion and effort are crucial
- Residency requirements for owners and guarantors
- Commitment to the business is essential
- Owner-operator applications preferred
- Contact Milky Lane to express interest
- Receive information pack and application form
- Complete confidentiality agreement
- Interview to discuss next steps
Unique selling propositions and competitive advantages
- Bespoke, colourful atmosphere with eclectic sounds and vibrant decor
- Strong social media presence with over 180,000 Instagram followers
- Unique and creative menu items, visually appealing and shareable
- Focus on building strong customer relationships through personalized communication
- Comprehensive training and ongoing support for franchisees
- Celebration of individuality and community events
- Investment in technology, including a loyalty app
- Innovative marketing strategies and branding campaigns
Challenges and potential risks for franchisees
- Loss of brand control
- Legal issues
- High costs and finding suitable franchisees
- Technological and operational challenges
- Market and consumer trends
- Staffing shortages
- Financial pressures
- Integration and supply chain risks
Testimonials or success stories from current franchisees
- Henry, a franchisee since 2021, has made the Milky Lane Gasworks venue in Brisbane a top tourist destination with high Google reviews and spend per head.
- Milky Lane provides comprehensive training, an 8-week training period, and ongoing support to franchisees.
- Recognized as one of Australia’s fastest-growing burger brands, Milky Lane has a strong social media presence, indicating high customer engagement.
- While specific franchisee testimonials are not available, the overall positive tone suggests high satisfaction among franchisees, emphasizing partnership and professionalism.
Application process and next steps for interested parties
- Reach out to Milky Lane using the "Send Enquiry" function on Hattch.
- Receive an information pack, Comprehensive Application Form, and Confidentiality Agreement to complete and submit.
- Provide detailed financial information (net worth, liquid capital, personal assets, liabilities) and personal information (contact details, education, employment history, industry experience).
- Undergo a vetting process to determine suitability.
- If successful, attend an interview to discuss next steps
- Complete an 8-week training program covering operations, customer service, and management.
- Work with the Milky Lane team to build and launch the store, with support on design, location, and construction.
- Receive ongoing support, including training, infrastructure, and marketing assistance.
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Franchise Overview
Number of Franchises:
9
Number of Franchise Locations:
12
Number of Corporate Locations:
2
Franchise Partner Type:
Owner Operator
Opportunity Type:
New Franchise
Year Established:
2015
Investment Range:
$500K - $2M
Can you afford this Milky Lane in Noosaville?
Local Area Insights
Area Demographics
Noosaville is a major commercial and retail hub within the Noosa region, located on Queensland's Sunshine Coast. The area has experienced steady population growth driven by lifestyle migration and tourism-related business expansion.Population & Growth
- Total population: 8,934 (ABS Census 2021)
Age Distribution
- Median age: 52 years (ABS Census 2021)
- 0-14 years: 13.2%
- 15-24 years: 8.4%
- 25-44 years: 17.8%
- 45-64 years: 27.9%
- 65+ years: 32.7%
Economic Indicators
- Most common occupation sectors:
- Primary sector: Professionals (20.1%) (ABS Census 2021)
- Secondary sector: Managers (15.8%) (ABS Census 2021)
- Tertiary sector: Technicians and Trades Workers (13.2%) (ABS Census 2021)
- Median household income: $64,272 per year (ABS Census 2021)
Housing & Property
Housing ownership rates (ABS Census 2021):- Owned outright: 39.8%
- Owned with mortgage: 23.4%
- Renting: 33.1%
Analysis generated: 12 January 2024
Note: Some data points have been omitted as they couldn't be verified with authoritative sources for the specific postcode. Growth rates, employment rates, and business numbers fluctuate frequently and would require current official releases to state with certainty.
Send Enquiry to Milky Lane in Noosaville
Brand Name
Hattch Score Summary
Assessment Completed:
2024-01-01
Culture determines the environment, strategies and practices that inspire and engage employees and you as a franchisee to perform optimally and is important to wider company morale and maintaining good relationships.
Great performance happens when cultural attributes are closely aligned with and support both the franchisor’s and franchisee’s goals. A culture that is congruent and clearly communicated provides endless benefits to everyone in the franchise organisation including greater effectiveness and brand equity.
A company that shares your cultural preferences will prove more compatible and help you reach your performance potential.
Matching your core values with a franchise's core values creates compatibility and harmony. Having shared values provides a solid foundation for a long-term business relationship.
Like-minded people have a basis for understanding, communicating and exercising judgment. Values alignment builds strong brand recognition.
Our research and that of others, show that there is a strong link between financial performance and values alignment. When the values of an organisation are in alignment with the aspirational values of you as a franchisee, the result is high performance.
For greatest satisfaction and effectiveness, you should seek a work or business environment consistent with your natural working tendencies.
Work Style translates into how you will delegate, direct, motivate, manage, evaluate and resolve day-to-day business situations.
Work Style is particularly important for you as a franchisee, as you will be held responsible for aligning your business with the pace, priorities and direction the franchise outlines for the system.
Stages of Growth are determined by a company's managerial style, organisational structure, formal systems, major strategic goals and founder/owner involvement.
As a franchise organisation grows, the systems and procedures will adapt to support an evolving business model, the needs of the franchisees and to satisfy end-user demands.
Within each stage of business, your skills and goals as a franchisee need to complement a franchisor's plans and market expansion strategies. A franchisee that is in-step with the franchise organisation's Stage of Growth will prove more compatible and likely perform better.
Your business skills and competencies are important. More important however, is how those competencies complement those a franchise is looking for to achieve high performance.
Having complementary skills and competencies provides a framework for forming collaborations between you and a franchisor. It reduces redundancy, makes wiser use of resources, provides points of correspondence and thus leads to greater value, compatibility and performance.
