Pattysmiths Burgers Franchise Business for Sale

• Founded by friends aiming to revolutionise fast food with fresh, quality burgers.
• Introduced 'smash-style' patties in 2018, hand-smashing Angus/Wagyu beef for a golden crust.
• Part of Concept Eight, with locations in Victoria, Queensland, Western Australia, ACT, and recent openings in NSW.
• Darlinghurst restaurant operates alongside Dante’s Hot Chicken as part of a new strategy.
• Franchise model focuses on quality, customer connections, and scalable operations; requires a bank guarantee for landlords.
• Headquarters at Westridge Shopping Centre, Toowoomba, Queensland.

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  Pattysmiths Burgers offers a range of premium, handcrafted burgers and sides:

  • Signature Burgers: Featuring smash-style patties made from a blend of Angus and Wagyu beef, served with a golden crust. Popular options include the OG Smith, Big Smith, and Spicy Stack.

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    Chicken Burgers: Variety of chicken burgers available in crispy coated or grilled options.

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    Plant-Based Options: Catering to vegetarian and vegan customers with plant-based patties and vegan-friendly toppings.

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    Sides: Offerings include chips, fried pickles (frickles), onion rings, and loaded fries.

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    Shakes and Desserts: Thickshakes made with real ice cream in various flavors, sundaes, and churros.

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    Value Combos and Bundles: Combinations of burgers, sides, and drinks to suit different preferences and group sizes.

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  The menu is designed to provide a premium fast-casual dining experience, emphasizing quality ingredients and handcrafted preparation methods.

Australian Burger Market Trends

• Technology Integration: Rising interest in tech-enhanced food experiences, including digital ordering systems and AI-powered solutions.
• Health and Wellness Focus: Prioritization of health-conscious products, including plant-based and alternative proteins.
• Budget-Friendly and Efficient: Focus on efficient, budget-conscious cooking and dining options.
• Multicultural Culinary Exploration: Increasing interest in culturally diverse culinary experiences.
• Sustainability and Local Sourcing: Growing interest in sustainability and locally sourced ingredients.

Pattysmiths Target Audience

• Premium Burger Enthusiasts: Appeals to consumers looking for high-quality, premium burgers made from Angus/Wagyu beef.
• Health-Conscious Consumers: Attracts those seeking better-quality fast food options.
• Tech-Savvy Customers: Caters to customers who prefer online ordering and rewards programs.
• Families and Young Adults: Targets families and young adults seeking a diverse dining experience.

• Royalties: No specific fee mentioned
• Marketing Fees: No detailed fees provided
• Ongoing Fees: Not specified

Contact the franchisor through Hattch or review the Franchise Disclosure Document (FDD) for precise information

The Pattysmiths Burgers franchise training and support program includes:

• Induction and training program for new franchise partners
• Operational Guidelines
• Franchise Partner Profitability
• Strategic Planning & Business Modelling
• Customer Experience
• Quality Management
• FP Culture/Leadership
• Rostering/Payroll

Ongoing support includes:

• National and local marketing efforts
• Online presence establishment
• Letterbox drops and PR campaigns
• Soft Launch and Grand Opening promotions
• Virtual brands and loyalty program, ATE Rewards

Shared support services cover:

• Operations
• Legal
• Supply Chain
• Menu Development
• Project Management
• Network Development
• HR
• IT
• Marketing

Franchisees also receive continuous back-office support to manage and grow their business effectively.

A typical day for a Pattysmiths Burgers franchise owner includes:

• Preparing for opening: ensuring equipment works, restocking ingredients, setting up kitchen and dining areas
• Overseeing meal preparation, including 'smash-style' patties
• Managing staff: rostering, training, ensuring operational guidelines and customer service standards
• Handling payroll and HR-related tasks with franchisor support
• Interacting with customers to ensure excellent service and build loyalty
• Handling customer feedback and resolving issues
• Participating in local marketing campaigns and social media engagement
• Organising promotions and events
• Managing finances: monitoring sales, inventory, and cost of goods
• Ensuring compliance with operational guidelines and franchisor requirements
• Participating in strategic planning for business growth

• Comprehensive training program for franchisees, including staff rostering
• Key roles include kitchen staff, customer service representatives, and management
• Significant support from franchisor in HR, IT, and operations
• Typical staffing includes cooks, servers, cashiers, and possibly shift managers

• Optimal locations with favourable demographics, traffic patterns, parking, and visibility
• High foot traffic areas, such as booming suburbs
• Co-branding opportunities with sister brands
• Dine-in and takeaway options with indoor and outdoor seating
• Presence across various states in Australia, including Victoria, Queensland, Western Australia, and the ACT
• Comprehensive support from real estate and construction experts

For detailed information about financing options, please reach out to Pattysmiths Burgers using the "Send Enquiry" function on Hattch

• Previous experience as a chef or managing a retail business is highly advantageous

• All new franchise partners must complete an induction and training program covering:
• Operational Guidelines
• Franchise Partner Profitability
• Strategic Planning & Business Modelling
• Customer Experience
• Quality Management
• FP Culture/Leadership
• Rostering/Payroll

• A drive and determination to be successful
• A passion for great food
• A genuine appreciation for great customer service

• The ability to manage and operate a business, with support in operations, legal, supply chain, menu development, project management, network development, HR, IT, and marketing

• High-quality ingredients: premium, locally farmed produce, Wagyu and Angus beef
• Smash-style patties: fresh, crispy crust, juicy interior
• Attention to detail: handpicked, buttered, toasted buns; house recipe sauces; locally sourced pickles
• Innovative systems: virtual brands, ghost kitchens for efficiency
• Strong franchise support: comprehensive training, operational guidelines, marketing assistance
• Unique menu offerings: "Pickle Club" range, including fried pickles and pickle milkshake
• Commitment to customer connections: quality service, social media engagement, loyalty programs
• Scalable and affordable model: multi-unit opportunities, low setup costs

• Regulatory and compliance risks due to complex federal and state laws.
• Initial investment ranges from $300,000 to $500,000 plus GST.
• Ongoing financial commitments, including rent requiring a bank guarantee.
• Market fluctuations and inflation can impact viability.
• Supply chain issues, particularly with meat and essential ingredients.
• Labour challenges, including training and staff management.
• Highly competitive market focused on health-conscious products and technology.
• Complex day-to-day operations management.
• Ensuring quality and consistency in food preparation and customer experience.
• Maintaining a strong online presence and effective marketing strategies.
• Meeting customer expectations for quality, freshness, and service.
• Managing expansion and adapting to market conditions