Pattysmiths Burgers Franchise Business for Sale
Company overview and history
- Founded by friends aiming to revolutionise fast food with fresh, quality burgers.
- Introduced 'smash-style' patties in 2018, hand-smashing Angus/Wagyu beef for a golden crust.
- Part of Concept Eight, with locations in Victoria, Queensland, Western Australia, ACT, and recent openings in NSW.
- Darlinghurst restaurant operates alongside Dante’s Hot Chicken as part of a new strategy.
- Franchise model focuses on quality, customer connections, and scalable operations; requires a bank guarantee for landlords.
- Headquarters at Westridge Shopping Centre, Toowoomba, Queensland.
Product/service offerings
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Pattysmiths Burgers offers a range of premium, handcrafted burgers and sides:
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Signature Burgers: Featuring smash-style patties made from a blend of Angus and Wagyu beef, served with a golden crust. Popular options include the OG Smith, Big Smith, and Spicy Stack.
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Chicken Burgers: Variety of chicken burgers available in crispy coated or grilled options.
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Plant-Based Options: Catering to vegetarian and vegan customers with plant-based patties and vegan-friendly toppings.
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Sides: Offerings include chips, fried pickles (frickles), onion rings, and loaded fries.
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Shakes and Desserts: Thickshakes made with real ice cream in various flavors, sundaes, and churros.
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Value Combos and Bundles: Combinations of burgers, sides, and drinks to suit different preferences and group sizes.
The menu is designed to provide a premium fast-casual dining experience, emphasizing quality ingredients and handcrafted preparation methods.
Image Gallery for Pattysmiths Burgers
Target market and industry trends
Australian Burger Market Trends
- Technology Integration: Rising interest in tech-enhanced food experiences, including digital ordering systems and AI-powered solutions.
- Health and Wellness Focus: Prioritization of health-conscious products, including plant-based and alternative proteins.
- Budget-Friendly and Efficient: Focus on efficient, budget-conscious cooking and dining options.
- Multicultural Culinary Exploration: Increasing interest in culturally diverse culinary experiences.
- Sustainability and Local Sourcing: Growing interest in sustainability and locally sourced ingredients.
Pattysmiths Target Audience
- Premium Burger Enthusiasts: Appeals to consumers looking for high-quality, premium burgers made from Angus/Wagyu beef.
- Health-Conscious Consumers: Attracts those seeking better-quality fast food options.
- Tech-Savvy Customers: Caters to customers who prefer online ordering and rewards programs.
- Families and Young Adults: Targets families and young adults seeking a diverse dining experience.
Ongoing fees (royalties, marketing fees)
- Royalties: No specific fee mentioned
- Marketing Fees: No detailed fees provided
- Ongoing Fees: Not specified
Contact the franchisor through Hattch or review the Franchise Disclosure Document (FDD) for precise information
Training and support provided to franchisees
The Pattysmiths Burgers franchise training and support program includes:
- Induction and training program for new franchise partners
- Operational Guidelines
- Franchise Partner Profitability
- Strategic Planning & Business Modelling
- Customer Experience
- Quality Management
- FP Culture/Leadership
- Rostering/Payroll
Ongoing support includes:
- National and local marketing efforts
- Online presence establishment
- Letterbox drops and PR campaigns
- Soft Launch and Grand Opening promotions
- Virtual brands and loyalty program, ATE Rewards
Shared support services cover:
- Operations
- Legal
- Supply Chain
- Menu Development
- Project Management
- Network Development
- HR
- IT
- Marketing
Franchisees also receive continuous back-office support to manage and grow their business effectively.
Day in the life
A typical day for a Pattysmiths Burgers franchise owner includes:
- Preparing for opening: ensuring equipment works, restocking ingredients, setting up kitchen and dining areas
- Overseeing meal preparation, including 'smash-style' patties
- Managing staff: rostering, training, ensuring operational guidelines and customer service standards
- Handling payroll and HR-related tasks with franchisor support
- Interacting with customers to ensure excellent service and build loyalty
- Handling customer feedback and resolving issues
- Participating in local marketing campaigns and social media engagement
- Organising promotions and events
- Managing finances: monitoring sales, inventory, and cost of goods
- Ensuring compliance with operational guidelines and franchisor requirements
- Participating in strategic planning for business growth
Staffing requirements
- Comprehensive training program for franchisees, including staff rostering
- Key roles include kitchen staff, customer service representatives, and management
- Significant support from franchisor in HR, IT, and operations
- Typical staffing includes cooks, servers, cashiers, and possibly shift managers
Location requirements and territory information
- Optimal locations with favourable demographics, traffic patterns, parking, and visibility
- High foot traffic areas, such as booming suburbs
- Co-branding opportunities with sister brands
- Dine-in and takeaway options with indoor and outdoor seating
- Presence across various states in Australia, including Victoria, Queensland, Western Australia, and the ACT
- Comprehensive support from real estate and construction experts
Financing options available
For detailed information about financing options, please reach out to Pattysmiths Burgers using the "Send Enquiry" function on Hattch
Franchisee qualifications and experience required
- Previous experience as a chef or managing a retail business is highly advantageous
- All new franchise partners must complete an induction and training program covering:
- Operational Guidelines
- Franchise Partner Profitability
- Strategic Planning & Business Modelling
- Customer Experience
- Quality Management
- FP Culture/Leadership
- Rostering/Payroll
- A drive and determination to be successful
- A passion for great food
- A genuine appreciation for great customer service
- The ability to manage and operate a business, with support in operations, legal, supply chain, menu development, project management, network development, HR, IT, and marketing
Unique selling propositions and competitive advantages
- High-quality ingredients: premium, locally farmed produce, Wagyu and Angus beef
- Smash-style patties: fresh, crispy crust, juicy interior
- Attention to detail: handpicked, buttered, toasted buns; house recipe sauces; locally sourced pickles
- Innovative systems: virtual brands, ghost kitchens for efficiency
- Strong franchise support: comprehensive training, operational guidelines, marketing assistance
- Unique menu offerings: "Pickle Club" range, including fried pickles and pickle milkshake
- Commitment to customer connections: quality service, social media engagement, loyalty programs
- Scalable and affordable model: multi-unit opportunities, low setup costs
Challenges and potential risks for franchisees
- Regulatory and compliance risks due to complex federal and state laws.
- Initial investment ranges from $300,000 to $500,000 plus GST.
- Ongoing financial commitments, including rent requiring a bank guarantee.
- Market fluctuations and inflation can impact viability.
- Supply chain issues, particularly with meat and essential ingredients.
- Labour challenges, including training and staff management.
- Highly competitive market focused on health-conscious products and technology.
- Complex day-to-day operations management.
- Ensuring quality and consistency in food preparation and customer experience.
- Maintaining a strong online presence and effective marketing strategies.
- Meeting customer expectations for quality, freshness, and service.
- Managing expansion and adapting to market conditions
Testimonials or success stories from current franchisees
- Comprehensive training program covering operational guidelines, profitability, strategic planning, customer experience, and quality management
- Scalable operations and innovative systems with ongoing support
- Part of Concept Eight, offering shared support services in operations, legal, supply chain, menu development, project management, network development, HR, IT, and marketing
- Successful expansion to multiple locations across Victoria, Queensland, Western Australia, the ACT, and NSW
- Co-branding opportunities with brands like Dante's Hot Chicken and Alabama Chicken & Wings
- Encourages individuals with a drive to succeed, passion for food, and appreciation for customer service
Application process and next steps for interested parties
- Reach out to Pattysmiths Burgers using the "Send Enquiry" function on Hattch.
- Fill out the inquiry form with personal and financial information
- Expect a follow-up from the franchisor for an introductory call.
- Proceed to the formal application process with detailed information.
- Complete the induction and training program covering:
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- Operational Guidelines
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- Franchise Partner Profitability
- Strategic Planning & Business Modelling
- Customer Experience
- Quality Management
- FP Culture/Leadership
- Rostering/Payroll
- Receive ongoing support including marketing efforts and promotions.
- Sign the Franchise Agreement to finalise the process.
Pattysmiths Burgers Franchise Opportunities
No franchise opportunities available at this time.
Franchise Overview
Number of Franchises:
33
Number of Franchise Locations:
38
Number of Corporate Locations:
1
Franchise Partner Type:
Owner Operator
Investment Range:
$200K - $500K
Can you afford this Pattysmiths Burgers
Send Enquiry to Pattysmiths Burgers
Brand Name
Hattch Score Summary
Assessment Completed:
2024-01-01
Culture determines the environment, strategies and practices that inspire and engage employees and you as a franchisee to perform optimally and is important to wider company morale and maintaining good relationships.
Great performance happens when cultural attributes are closely aligned with and support both the franchisor’s and franchisee’s goals. A culture that is congruent and clearly communicated provides endless benefits to everyone in the franchise organisation including greater effectiveness and brand equity.
A company that shares your cultural preferences will prove more compatible and help you reach your performance potential.
Matching your core values with a franchise's core values creates compatibility and harmony. Having shared values provides a solid foundation for a long-term business relationship.
Like-minded people have a basis for understanding, communicating and exercising judgment. Values alignment builds strong brand recognition.
Our research and that of others, show that there is a strong link between financial performance and values alignment. When the values of an organisation are in alignment with the aspirational values of you as a franchisee, the result is high performance.
For greatest satisfaction and effectiveness, you should seek a work or business environment consistent with your natural working tendencies.
Work Style translates into how you will delegate, direct, motivate, manage, evaluate and resolve day-to-day business situations.
Work Style is particularly important for you as a franchisee, as you will be held responsible for aligning your business with the pace, priorities and direction the franchise outlines for the system.
Stages of Growth are determined by a company's managerial style, organisational structure, formal systems, major strategic goals and founder/owner involvement.
As a franchise organisation grows, the systems and procedures will adapt to support an evolving business model, the needs of the franchisees and to satisfy end-user demands.
Within each stage of business, your skills and goals as a franchisee need to complement a franchisor's plans and market expansion strategies. A franchisee that is in-step with the franchise organisation's Stage of Growth will prove more compatible and likely perform better.
Your business skills and competencies are important. More important however, is how those competencies complement those a franchise is looking for to achieve high performance.
Having complementary skills and competencies provides a framework for forming collaborations between you and a franchisor. It reduces redundancy, makes wiser use of resources, provides points of correspondence and thus leads to greater value, compatibility and performance.
