Cricket Star Academy Franchise Business for Sale in Palmerston City, NT 830
The Opportunity
Cricket Star Academy seeks a franchise partner to establish its first cricket coaching centre in Palmerston City, Northern Territory's fastest-growing satellite city. Located just 20km from Darwin, Palmerston City features a young, family-oriented population of over 40,000 residents and boasts multiple sporting facilities, including the Palmerston Cricket Ground. As part of Australia's leading cricket coaching organisation, franchise partners receive comprehensive training, proven business systems, and ongoing support to deliver structured cricket programs for children aged 5-16 years. Send an Enquiry to Cricket Star Academy via Hattch Today!
Company overview and history
Cricket Star Academy is part of The AllStars Academy (TAA) franchise, which offers multiple sports training programmes for children. The company has been successful for over 17 years, providing a professional and nurturing learning environment that builds children's confidence, teaches them skills, and creates lifelong memories.
Product/service offerings
- Weekly clinics
- Elite Squad Training
- Holiday camps
- Birthday parties
- One-on-one training
- School incursions
- Player pathway opportunities
- Virtual training platform
Image Gallery for Cricket Star Academy
Target market and industry trends
The target market includes children and youth aged 5 to 16 interested in cricket, and parents seeking quality sports programmes for their children. Industry trends include increasing demand for structured youth sports programmes and emphasis on skill development.
Ongoing fees (royalties, marketing fees)
- Management Fee: 10% or $3,750 per quarter (capped at $25,000)
- Group Marketing Contribution: $700 per quarter
- National Conference Fee: $325 per quarter
- Tech Systems & Platforms incl G-Suite: $845 per quarter
- Payment Gateway & Credit Card Bank Fees: 4%
Training and support provided to franchisees
- One week management training followed by continuous operational and marketing guidance
- Training modules include business setup, operations, marketing, site selection, launch, sales, HR, coaching curriculum, and on-the-field training
- Ongoing support programmes: Flying Start, Growth Turbo Boost, and MOTIV-8
- Access to mid and end of year conferences
- Marketing assets and a dedicated Franchise Support team
- Industry-leading systems, including an award-winning booking platform
Day in the life
A typical day for a Cricket Star Academy franchisee might include:
- Morning: Review schedules, prepare training plans, and set up equipment for the day's sessions
- Mid-morning to afternoon: Conduct coaching sessions, oversee staff, and interact with parents and players
- Late afternoon to evening: Manage administrative tasks, respond to inquiries, and plan marketing activities
- Throughout the day: Ensure high-quality coaching delivery, maintain facilities, and address any operational issues
- Regularly: Implement local marketing strategies, network with schools and sports clubs, and stay updated on cricket trends and techniques
Franchisees are expected to be hands-on in the business, especially during the first 12 months, to ensure smooth operations and maintain Cricket Star Academy's high standards of coaching and customer service.
Staffing requirements
- Franchise Owner: Full-time involvement, especially during the first 12 months
- Coaches: Qualified cricket coaches to deliver the programme (number may vary based on enrolment)
- Administrative Support: Staff to handle bookings, customer inquiries, and day-to-day operations
- Marketing Personnel: To implement local marketing strategies and community outreach
Location requirements and territory information
- Exclusive and postcode segmented territories
- Operates in various locations including Victoria, New South Wales, Queensland, South Australia, Western Australia, and Australian Capital Territory
Financing options available
Specific financing options are not provided in the franchise information pack. It is recommended that interested parties reach out to Cricket Star Academy using the 'Send Enquiry' function on Hattch to inquire about any financing assistance or partnerships they may offer to prospective franchisees.
Franchisee qualifications and experience required
- No prior experience in cricket coaching is required, as comprehensive training is provided
- Strong ability to build relationships
- Confidence and passion for working with kids
- Strong work ethic
- Business acumen and management skills
- Ability to follow the franchise system and guidelines
Unique selling propositions and competitive advantages
- Part of a larger sports academy franchise system
- Award-winning booking platform
- Expert coaching and comprehensive training programmes
- Exclusive territories
- Year-round demand for services
- Multiple revenue streams
- Strong brand partnerships with professional athletes
- Purpose-led business offering an end-to-end ecosystem
- Cost-effective investment
- Highly successful business model with a proven track record
- Supported by smart, innovative technology that contributes to the growth of your business
Challenges and potential risks for franchisees
- Seasonal fluctuations in demand
- Competition from other youth sports programmes
- Dependence on quality of coaching staff
- Economic factors affecting discretionary spending on youth activities
Testimonials or success stories from current franchisees
While specific testimonials for Cricket Star Academy are not provided, the Sport Star Academy network, which includes Cricket Star Academy, has received positive feedback from franchisees:
- Suz & Lionel Pyster (Cricket Star Academy franchisees) highlight the excellent support from head office and the rewarding nature of running their own business.
- Carmen & Michael Zagami (Soccer Time Kids & Football Star Academy franchisees) praise the focus on community and the ability to have work/life balance.
- Ben McGlynn (Footy Star Academy franchisee) achieved 100 enrolments in his first term and enjoys passing on his professional experience to young players.
Application process and next steps for interested parties
- Reach out to Cricket Star Academy using the 'Send Enquiry' function on Hattch
- Participate in initial discussions with the franchise development team
- Review the Franchise Disclosure Document and other relevant information
- Attend discovery day or site visits
- Complete the formal application process
- Undergo financial and background checks
- Sign the franchise agreement and complete the initial investment
- Begin the comprehensive training programme
Other Cricket Star Academy listings near Palmerston City, NT 830
Other nearby franchises
Franchise Overview
Number of Franchises:
4
Number of Franchise Locations:
5
Number of Corporate Locations:
1
Franchise Partner Type:
Owner Operator, Investor
Opportunity Type:
New Franchise
Year Established:
2020
Investment Range:
$100K - $200K
Can you afford this Cricket Star Academy in Palmerston City?
Local Area Insights
Area Demographics
Palmerston is a major satellite city of Darwin and serves as a significant residential and commercial hub in the Northern Territory. The city has experienced steady population growth driven by young families and defence personnel relocations.Population & Growth
- Total population: 37,938 (ABS Census 2021)
- Population density: 1,173 per km² (Calculated from ABS data 2021)
Age Distribution
- Median age: 30 years (ABS Census 2021)
- 0-14 years: 23.4%
- 15-24 years: 13.8%
- 25-44 years: 35.2%
- 45-64 years: 21.3%
- 65+ years: 6.3%
Economic Indicators
- Most common occupation sectors:
- Primary sector: Public Administration and Safety (22.1%) (ABS Census 2021)
- Secondary sector: Healthcare and Social Assistance (12.8%) (ABS Census 2021)
- Tertiary sector: Retail Trade (9.7%) (ABS Census 2021)
- Median household income: $2,107 per week (ABS Census 2021)
Housing & Property
Housing ownership rates (ABS Census 2021):- Owned outright: 8.2%
- Owned with mortgage: 35.1%
- Renting: 54.3%
Analysis generated: 11 January 2024
Note: Some data points have been omitted as they couldn't be verified with authoritative sources for the specific postcode. Growth rates, employment rates, and business numbers fluctuate frequently and would require current official releases to state with certainty.