Listen To Your Body (LTYB) was founded in 2001 by Ben Fletcher, who is the current CEO. Initially a one-on-one personal training business, LTYB evolved into a group personal training model that offers individualised workouts within a group setting. As of 2025, LTYB has expanded to 18 franchises across four Australian states, employing over 60 trainers and serving more than 10,000 members.

• Comprehensive initial franchise induction training
• On-site support during studio launch
• Ongoing operational and business management guidance
• Weekly LTYB Owners News Edition
• Marketing and promotional campaign assistance
• Access to proprietary training systems and software
• Quarterly site visits from head office

A typical day for a Listen To Your Body franchisee might include:

• Early morning (5:30 AM - 9:00 AM): Arrive at the studio, ensure equipment is set up, and oversee the first group training sessions. Engage with early-morning clients, addressing any concerns and monitoring their progress.
• Mid-morning (9:00 AM - 12:00 PM): Handle administrative tasks such as reviewing financial reports, scheduling staff, and responding to client inquiries. Conduct one-on-one meetings with trainers to discuss client progress and any challenges.
• Afternoon (12:00 PM - 4:00 PM): Oversee lunchtime training sessions, followed by marketing activities such as social media updates or community outreach. Use this time for business development, including strategising for member retention and acquisition.
• Evening (4:00 PM - 8:00 PM): Manage the busy after-work rush, ensuring high-quality service delivery and member satisfaction. Engage with clients, provide motivation, and address any immediate concerns.
• Late evening (8:00 PM - 9:00 PM): Close the studio, review the day's performance metrics, and plan for the following day. This might include adjusting staff schedules or preparing for any special events or promotions.

Throughout the day, the franchisee will be multitasking between hands-on fitness instruction, staff management, client relations, and business operations. The role demands a balance of physical energy, interpersonal skills, and business acumen to ensure the studio runs smoothly and profitably while maintaining high client satisfaction.

• Passion for fitness and health
• Strong business acumen and management skills
• Financial capability to meet investment requirements
• Team player mentality
• Goal-oriented and hardworking attitude
• Willingness to follow LTYB processes and execute plans