Listen To Your Body Franchise Business for Sale in Mornington, VIC 3931
The Opportunity
Launch your fitness business journey with Listen To Your Body in Mornington, where coastal lifestyle meets growing community demand. Located on Melbourne's Mornington Peninsula, this thriving area features a perfect blend of established residents and continuous population growth, creating an ideal market for Listen To Your Body's proven personalised training model. As a franchise partner, you'll benefit from comprehensive operational systems, established marketing frameworks, and ongoing support while introducing the brand's successful small-group training concept to this premium bayside location. Send an Enquiry to Listen To Your Body via Hattch Today!
Company overview and history
Listen To Your Body (LTYB) was founded in 2001 by Ben Fletcher, who is the current CEO. Initially a one-on-one personal training business, LTYB evolved into a group personal training model that offers individualised workouts within a group setting. As of 2025, LTYB has expanded to 18 franchises across four Australian states, employing over 60 trainers and serving more than 10,000 members.
Product/service offerings
- Personalised fitness programmes within group sessions
- Cardio, strength, and small group training (SGT) zones
- Customisable workouts via the LTYB App
- Tailored training for beginners to advanced members
- Hybrid model combining group fitness, gym, and personal training
Image Gallery for Listen To Your Body
Target market and industry trends
LTYB caters to a wide range of fitness enthusiasts, from beginners to advanced, who seek personalised training within a group environment. Key industry trends include:
- Growing demand for personalised fitness experiences
- Increasing focus on holistic wellness approaches
- Rise of technology-integrated fitness solutions
- Emphasis on community-focused studio environments
- Shift towards flexible, app-based booking systems
Ongoing fees (royalties, marketing fees)
- Franchise fee: 8% of revenue
- Marketing fees: AUD 0
- Annual conference fee: AUD 500 - 1,000 per ticket
Training and support provided to franchisees
- Comprehensive initial franchise induction training
- On-site support during studio launch
- Ongoing operational and business management guidance
- Weekly LTYB Owners News Edition
- Marketing and promotional campaign assistance
- Access to proprietary training systems and software
- Quarterly site visits from head office
Day in the life
A typical day for a Listen To Your Body franchisee might include:
- Early morning (5:30 AM - 9:00 AM): Arrive at the studio, ensure equipment is set up, and oversee the first group training sessions. Engage with early-morning clients, addressing any concerns and monitoring their progress.
- Mid-morning (9:00 AM - 12:00 PM): Handle administrative tasks such as reviewing financial reports, scheduling staff, and responding to client inquiries. Conduct one-on-one meetings with trainers to discuss client progress and any challenges.
- Afternoon (12:00 PM - 4:00 PM): Oversee lunchtime training sessions, followed by marketing activities such as social media updates or community outreach. Use this time for business development, including strategising for member retention and acquisition.
- Evening (4:00 PM - 8:00 PM): Manage the busy after-work rush, ensuring high-quality service delivery and member satisfaction. Engage with clients, provide motivation, and address any immediate concerns.
- Late evening (8:00 PM - 9:00 PM): Close the studio, review the day's performance metrics, and plan for the following day. This might include adjusting staff schedules or preparing for any special events or promotions.
Throughout the day, the franchisee will be multitasking between hands-on fitness instruction, staff management, client relations, and business operations. The role demands a balance of physical energy, interpersonal skills, and business acumen to ensure the studio runs smoothly and profitably while maintaining high client satisfaction.
Staffing requirements
Franchisees need to recruit and manage a team of fitness professionals. While specific numbers may vary, a typical LTYB studio might require:
- 1 studio manager
- 3-5 certified personal trainers
- Additional part-time staff as needed
Location requirements and territory information
LTYB studios thrive in areas with:
- 140-180 square metres of space
- Rent around AUD 400 per square metre per year
- Open-floor plan
- Council-approved zoning
Ideal locations include shopping strips, showrooms, ground floor in apartment buildings, or retail spaces. Street exposure is beneficial but not crucial.
Financing options available
For information about financing options for the Listen To Your Body franchise, we recommend reaching out to the franchise using the "Send Enquiry" function on Hattch. They may have partnerships with financial institutions or offer their own financing programmes for qualified candidates.
Franchisee qualifications and experience required
- Passion for fitness and health
- Strong business acumen and management skills
- Financial capability to meet investment requirements
- Team player mentality
- Goal-oriented and hardworking attitude
- Willingness to follow LTYB processes and execute plans
Unique selling propositions and competitive advantages
- Personalised fitness approach tailored to individual needs within a group setting
- Hybrid model combining group fitness, gym, and personal training
- Proprietary LTYB App for customised session booking
- Strong emphasis on client results and satisfaction
- High member retention rate
- Community-focused studio environment
- Comprehensive support system for franchisees
Challenges and potential risks for franchisees
- High competition in the fitness industry
- Potential seasonal fluctuations in membership and attendance
- Evolving consumer preferences in fitness trends
- Staffing challenges and retention of quality trainers
- Potential economic downturns affecting discretionary spending
- Adapting to rapid technological changes in fitness equipment and software
Testimonials or success stories from current franchisees
Franchisees highlight:
- Comprehensive support system provided by LTYB HQ
- Flexibility and lifestyle benefits of owning a LTYB franchise
- Strong business growth and financial rewards
- Satisfaction in positively impacting clients' lives
Clients frequently praise LTYB for:
- Personalised attention and tailored programmes
- Supportive and motivating studio environment
- High-quality trainers and staff engagement
- Sense of community and individual care
Application process and next steps for interested parties
- Reach out to Listen To Your Body using the "Send Enquiry" function on Hattch.
- Fill out the initial franchise application form.
- Participate in a preliminary interview
Other nearby franchises
Franchise Overview
Number of Franchises:
19
Number of Franchise Locations:
20
Number of Corporate Locations:
1
Franchise Partner Type:
Owner Operator, Investor
Opportunity Type:
New Franchise
Year Established:
2004
Investment Range:
$200K - $300K
Can you afford this Listen To Your Body in Mornington?
Local Area Insights
Area Demographics
Mornington (3931) is a major commercial and retail centre on the Mornington Peninsula, serving as a significant economic hub for the region. The area has experienced steady population growth while maintaining its coastal township character.Population & Growth
- Total population: 25,698 (ABS Census 2021)
Age Distribution
- Median age: 46 years (ABS Census 2021)
- 0-14 years: 16.2%
- 15-24 years: 10.8%
- 25-44 years: 21.4%
- 45-64 years: 27.3%
- 65+ years: 24.3%
Economic Indicators
- Most common occupation sectors:
- Primary sector: Professionals (22.8%) (ABS Census 2021)
- Secondary sector: Managers (15.6%) (ABS Census 2021)
- Tertiary sector: Technicians and Trades Workers (13.2%) (ABS Census 2021)
- Median household income: $1,544 per week (ABS Census 2021)
Housing & Property
Housing ownership rates (ABS Census 2021):- Owned outright: 39.2%
- Owned with mortgage: 32.1%
- Renting: 24.8%
Analysis generated: 11 January 2024
Note: Some data points have been omitted as they couldn't be verified with authoritative sources for the specific postcode. Growth rates, employment rates, and business numbers fluctuate frequently and would require current official releases to state with certainty.
Send Enquiry to Listen To Your Body in Mornington
Brand Name
Hattch Score Summary
Assessment Completed:
2024-01-01
Culture determines the environment, strategies and practices that inspire and engage employees and you as a franchisee to perform optimally and is important to wider company morale and maintaining good relationships.
Great performance happens when cultural attributes are closely aligned with and support both the franchisor’s and franchisee’s goals. A culture that is congruent and clearly communicated provides endless benefits to everyone in the franchise organisation including greater effectiveness and brand equity.
A company that shares your cultural preferences will prove more compatible and help you reach your performance potential.
Matching your core values with a franchise's core values creates compatibility and harmony. Having shared values provides a solid foundation for a long-term business relationship.
Like-minded people have a basis for understanding, communicating and exercising judgment. Values alignment builds strong brand recognition.
Our research and that of others, show that there is a strong link between financial performance and values alignment. When the values of an organisation are in alignment with the aspirational values of you as a franchisee, the result is high performance.
For greatest satisfaction and effectiveness, you should seek a work or business environment consistent with your natural working tendencies.
Work Style translates into how you will delegate, direct, motivate, manage, evaluate and resolve day-to-day business situations.
Work Style is particularly important for you as a franchisee, as you will be held responsible for aligning your business with the pace, priorities and direction the franchise outlines for the system.
Stages of Growth are determined by a company's managerial style, organisational structure, formal systems, major strategic goals and founder/owner involvement.
As a franchise organisation grows, the systems and procedures will adapt to support an evolving business model, the needs of the franchisees and to satisfy end-user demands.
Within each stage of business, your skills and goals as a franchisee need to complement a franchisor's plans and market expansion strategies. A franchisee that is in-step with the franchise organisation's Stage of Growth will prove more compatible and likely perform better.
Your business skills and competencies are important. More important however, is how those competencies complement those a franchise is looking for to achieve high performance.
Having complementary skills and competencies provides a framework for forming collaborations between you and a franchisor. It reduces redundancy, makes wiser use of resources, provides points of correspondence and thus leads to greater value, compatibility and performance.
