DeckSeal Franchise Business for Sale in Adelaide, SA 5000
The Opportunity
Secure your position in Adelaide's expanding home improvement market with a DeckSeal franchise opportunity. South Australia's capital continues to show strong residential growth, with its premium eastern suburbs and coastal regions presenting ideal conditions for premium deck restoration and maintenance services. As an established brand with over 15 years of expertise, DeckSeal provides comprehensive training, proven systems, and ongoing support to help you build a successful business in this thriving metropolitan area. Send an Enquiry to DeckSeal via Hattch Today!
Company overview and history
Deck Seal is an Australian franchise specialising in deck restoration and maintenance services. Founded in 2007 by Brian & Danielle Burgess, Deck Seal has grown from a small local business to Victoria's leading deck and timber restoration and preservation experts. The company services residential, commercial, and retail clients, having worked on over 5000 decks and timber structures across Victoria.
Product/service offerings
- Deck restoration and maintenance
- Timber cladding restoration
- Fence restoration
- Bench seat restoration
- Garage door restoration
- Outdoor furniture restoration
- High pressure washing services
- Restoration of planter boxes, window frames, doors, pool boxes, and wooden screens
- Concrete and paving restoration
Services range from simple cleaning or annual maintenance to full sanding and coating. Deck Seal also offers cleaning and sealing of driveways, paving, concrete, and other hard surfaces, as well as external house washing.
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Target market and industry trends
Deck Seal's target market includes:
- Residential homeowners
- Elderly or physically limited individuals
- Professionals with disposable income and limited time
- People without the right tools or skills
- Property developers, managers, and real estate agents
- Commercial clients
- Retail sector (cafes, bars, shops)
Industry trends include:
- Increasing focus on outdoor living spaces
- Growing awareness of the importance of deck maintenance for longevity and safety
- Rising demand for eco-friendly and long-lasting wood care solutions
- Booming growth in the restoration and preservation of timber structures and decks
Ongoing fees (royalties, marketing fees)
Information about ongoing fees such as royalties and marketing fees is not publicly disclosed. The franchise information pack mentions there are no ongoing marketing levies. For accurate and up-to-date information, it is advised to contact Deck Seal directly using the 'Send Enquiry' function on Hattch.
Training and support provided to franchisees
Deck Seal provides comprehensive training and support, including:
- Hands-on, infield training in timber/deck maintenance and restoration (2-4 weeks)
- Direct access to products and suppliers
- Full suite of operations manuals
- Sales and brand marketing support
- Exclusive territories with designated marketing opportunities
- Quoting and estimating training
- Customer service call centre & 1800 DECKCLEAN phone number
- Well-established, fully automated systems and operations
- Software training (Xero, Gmail, and ServiceM8)
- Ongoing individual professional support
Day in the life
A typical day for a Deck Seal franchisee might include:
- Morning: Review schedules, prepare equipment and materials for the day's jobs
- Mid-morning to afternoon: Travel to client locations, perform deck inspections, restoration, and maintenance services
- Late afternoon: Complete paperwork, follow up with clients, and schedule future appointments
- Evening: Respond to inquiries, plan marketing activities, and manage administrative tasks
- Throughout the day: Ensure high-quality service delivery, address any customer concerns, and maintain equipment
- Regularly: Implement local marketing strategies, network with potential clients, and stay updated on industry trends and techniques
Franchisees are expected to be hands-on in the business, especially during the initial stages, to ensure smooth operations and maintain Deck Seal's service standards while building a strong local presence.
Staffing requirements
Specific staffing requirements are not detailed in the available information. However, franchisees should be prepared to work hands-on in the business, especially during the initial stages. As the business grows, franchisees may need to hire additional staff to handle increased workload.
Location requirements and territory information
Deck Seal offers:
- Exclusive territories based on detailed demographic profiles
- Large territories designed to maximise earning potential
- Centrally managed job allocation to prevent encroachment by other franchisees
Financing options available
Information about specific financing options is not provided. It is recommended that interested parties reach out to Deck Seal using the 'Send Enquiry' function on Hattch to inquire about any financing assistance or partnerships they may offer to prospective franchisees.
Franchisee qualifications and experience required
- Honest and hardworking with a strong work ethic
- Organised and focused on success
- Good communicator with strong focus on customer service
- Committed to growing a business for personal or family's future
- Team player
- Self-motivated with good time management skills
- Practical and equipped with basic handyman skills
- Unafraid of physical work
Prior experience in deck restoration or the home improvement industry is not required, as comprehensive training is provided.
Unique selling propositions and competitive advantages
- Specialisation in deck restoration and maintenance
- Established brand with over 15 years of experience
- Comprehensive training and support system
- Exclusive territories
- Intergrain Preferred Applicator status
- Diverse client base with potential for repeat business
- Centralized call centre for customer service and job management
- Automated job management and software systems
- Group buying power for better prices on services, equipment, and tools
Challenges and potential risks for franchisees
- Seasonal fluctuations in demand
- Competition from general handyman and home improvement services
- Dependence on housing market and discretionary spending
- Potential challenges in scaling a service-based business
- Need to stay updated with evolving deck materials and maintenance techniques
Testimonials or success stories from current franchisees
While specific franchisee testimonials are not provided, the franchise information pack includes several positive customer testimonials praising Deck Seal's quality of work, professionalism, and attention to detail.
Application process and next steps for interested parties
- Reach out to Deck Seal using the 'Send Enquiry' function on Hattch
- After an initial chat, fill out and return the application form
- Meet with Deck Seal representatives
- Review the Franchise Disclosure Package and Due Diligence information
- Complete financial settlement
- Set up the business
- Undergo onsite and Deck Seal business and software training
- Launch your Deck Seal franchise
Other DeckSeal listings near Adelaide, SA 5000
Other nearby franchises
Franchise Overview
Number of Franchises:
14
Number of Franchise Locations:
17
Franchise Partner Type:
Owner Operator, Investor
Opportunity Type:
New Franchise
Year Established:
2007
Investment Range:
$50K - $100K
Can you afford this DeckSeal in Adelaide?
Local Area Insights
Area Demographics
Adelaide (5000) serves as South Australia's central business district and primary commercial hub, hosting major financial institutions and government offices. The area has seen significant development in mixed-use residential and commercial properties in recent years.Population & Growth
- Total population: 15,706 (ABS Census 2021)
- Population density: 2,951 per km² (Calculated from ABS data 2021)
Age Distribution
- Median age: 28 years (ABS Census 2021)
- 0-14 years: 6.2%
- 15-24 years: 29.8%
- 25-44 years: 43.5%
- 45-64 years: 13.2%
- 65+ years: 7.3%
Economic Indicators
- Most common occupation sectors:
- Primary sector: Professional Services (23.4%) (ABS Census 2021)
- Secondary sector: Healthcare and Social Assistance (12.8%) (ABS Census 2021)
- Tertiary sector: Hospitality (11.2%) (ABS Census 2021)
Housing & Property
Housing ownership rates (ABS Census 2021):- Owned outright: 10.2%
- Owned with mortgage: 13.8%
- Renting: 76.0%
Analysis generated: 11 December 2023
Note: Some data points have been omitted as they couldn't be verified with authoritative sources for the specific postcode. Growth rates, employment rates, and business numbers fluctuate frequently and would require current official releases to state with certainty.
Send Enquiry to DeckSeal in Adelaide
Brand Name
Hattch Score Summary
Assessment Completed:
2024-01-01
Culture determines the environment, strategies and practices that inspire and engage employees and you as a franchisee to perform optimally and is important to wider company morale and maintaining good relationships.
Great performance happens when cultural attributes are closely aligned with and support both the franchisor’s and franchisee’s goals. A culture that is congruent and clearly communicated provides endless benefits to everyone in the franchise organisation including greater effectiveness and brand equity.
A company that shares your cultural preferences will prove more compatible and help you reach your performance potential.
Matching your core values with a franchise's core values creates compatibility and harmony. Having shared values provides a solid foundation for a long-term business relationship.
Like-minded people have a basis for understanding, communicating and exercising judgment. Values alignment builds strong brand recognition.
Our research and that of others, show that there is a strong link between financial performance and values alignment. When the values of an organisation are in alignment with the aspirational values of you as a franchisee, the result is high performance.
For greatest satisfaction and effectiveness, you should seek a work or business environment consistent with your natural working tendencies.
Work Style translates into how you will delegate, direct, motivate, manage, evaluate and resolve day-to-day business situations.
Work Style is particularly important for you as a franchisee, as you will be held responsible for aligning your business with the pace, priorities and direction the franchise outlines for the system.
Stages of Growth are determined by a company's managerial style, organisational structure, formal systems, major strategic goals and founder/owner involvement.
As a franchise organisation grows, the systems and procedures will adapt to support an evolving business model, the needs of the franchisees and to satisfy end-user demands.
Within each stage of business, your skills and goals as a franchisee need to complement a franchisor's plans and market expansion strategies. A franchisee that is in-step with the franchise organisation's Stage of Growth will prove more compatible and likely perform better.
Your business skills and competencies are important. More important however, is how those competencies complement those a franchise is looking for to achieve high performance.
Having complementary skills and competencies provides a framework for forming collaborations between you and a franchisor. It reduces redundancy, makes wiser use of resources, provides points of correspondence and thus leads to greater value, compatibility and performance.
