Muffin Break Franchise Business for Sale

Muffin Break is a well-established cafe franchise in Australia, known for its freshly baked muffins and coffee. Key points:

• Origin: The concept originated in Canada in the 1970s
• Australian Debut: First store opened in 1989 in Coolangatta, Queensland
• Expansion: Rapid growth in the 1990s, including international expansion to New Zealand (1994) and the UK (2001)
• Current Status: Over 200 stores in Australia, all locally owned and operated

• Muffins: Various flavours including classics and seasonal specials
• Coffee and other hot beverages
• Cakes & Slices
• Made-To-Order Menu: All-Day Classics and gourmet offerings
• Breakfast Items
• Gluten-Free Options
• Catering Services

Muffin Break targets a broad consumer demographic, appealing to those valuing convenience, quality, and a welcoming cafe experience. Industry trends include:

• Sustainability: eco-friendly packaging, compostable cups, fair-trade coffee
• Health-Conscious Options: plant-based milk alternatives, gluten-free products
• High-Tech Brewing Methods: precision coffee machines
• Specialty Coffee and Single-Origin Beans
• Cafe Design: visually captivating spaces for social media engagement

• Franchise Fee: 6% of net sales
• Advertising Fee: 2.5% of net sales
• Management Fee: £800 per annum, payable after the first year of operation

Fee information has been gathered from public sources, and may not be completely accurate. You should use these figures as guidelines only.

Muffin Break provides comprehensive training and support to its franchisees, including:

• Pre-CORE 1: Online training covering various aspects of operations
• CORE 1: Two-week program at the Foodco Centre of Retail Excellence in Sydney
• In-Store Support: Initial seven days of field support upon store opening
• CORE 2: Additional training six months post-opening
• Regular visits by Operations Consultants
• Online Training Modules
• Marketing Support: Access to national, regional, and local marketing campaigns

• 5:00 AM - 6:00 AM: Arrive at the store, unlock, and begin the opening procedures.
• 6:00 AM - 7:00 AM: Start baking fresh muffins and other pastries for the day.
• 7:00 AM - 8:00 AM: Prepare coffee machines, set up the counter, and brief the morning staff.
• 8:00 AM - 11:00 AM: Oversee operations during the breakfast rush, ensuring quality service and product consistency.
• 11:00 AM - 12:00 PM: Restock supplies, check inventory, and prepare for the lunch crowd.
• 12:00 PM - 2:00 PM: Manage the lunch rush, assist staff where needed, and interact with customers
• 2:00 PM - 3:00 PM: Handle administrative tasks such as reviewing sales reports, scheduling, and ordering supplies.
• 3:00 PM - 5:00 PM: Oversee afternoon baking, ensure cleanliness of the store, and prepare for the evening shift.
• 5:00 PM - 6:00 PM: Check in with evening staff, review the day's performance, and plan for the next day.
• 6:00 PM - 7:00 PM: Finalise daily reports, count cash, and prepare bank deposits.
• 7:00 PM - 8:00 PM: Ensure proper closing procedures are followed and the store is ready for the next day.

• Store Manager: Responsible for overseeing daily operations, staff management, and ensuring adherence to Muffin Break standards.
• Bakers: Skilled staff to prepare fresh muffins and other baked goods daily. The number may vary based on store size and volume.
• Baristas: Trained staff to operate coffee machines and prepare various beverages. The number depends on store size and customer flow.
• Counter Staff/Servers: Team members to take orders, serve customers, and maintain the front-of-house area.
• Kitchen Assistants: Support staff for food preparation, cleaning, and maintaining kitchen hygiene.
• Part-time/Casual Staff: Additional team members to cover peak hours, weekends, and holiday periods.

The exact number of staff will vary depending on the store's size, location, and operating hours. Franchisees should be prepared to work full-time in the business, especially during the initial stages, to understand all aspects of operations and ensure smooth running of the franchise.

• Highly desirable retail locations
• Busy retail areas (shopping centres, food courts, high-street)
• Support with site selection, lease negotiations, and store fit-out
• Locations in regional and metropolitan areas

While Muffin Break doesn't directly provide financing, options may include:

• Bank Financing: Traditional term loans
• Home Equity Loans or HELOC
• Retirement Fund Access (via ROBS plan)
• Equipment Leasing
• Family and Friends Investment

Use the Hattch Investment Calculator to estimate your ability to finance a Muffin Break franchise.

• Strong business acumen and communication skills
• Ability to create and manage a team
• Personal day-to-day involvement in the business
• Financial capacity to open and operate the business
• Passion for work and positive attitude
• Willingness to adhere to Muffin Break guidelines and procedures

Prior food service experience is beneficial but not always required.

• High-quality, locally sourced ingredients
• Comprehensive training and ongoing support
• Strong marketing and operational support
• Innovative product development
• Award-winning coffee and products
• Modern store design and ambience
• Strong community and networking

• Operational and financial risks
• Market competition and changing consumer preferences
• Economic fluctuations affecting discretionary spending
• Regulatory compliance and potential legal issues
• Initial investment and ongoing fees pose financial risks

• Lillian Liao, Bendigo, Australia: Enjoys established brand, extensive training, and ongoing support
• Gayle, Coolalinga & Palmerston, Darwin: Impressed by supportive structure and community

1. Initial inquiry and information request using the “Send Enquiry” function on Hattch
2. Attend a Franchise Information Night (if available)
3. Complete the application process, including financial assessments
4. Meet with the assigned Development Manager
5. Sign the Franchise Agreement and pay necessary fees
6. Begin the comprehensive training program

For the most up-to-date and detailed information, interested parties should contact reach out to Muffin Break using the ‘Send Enquiry” function on Hattch.