Training and Support Provided to Franchisees

Pre-Opening Support and Preparation

Liv Eat provides comprehensive support from the moment franchisees sign on. The Head Office offers in-store experiences to allow prospective franchisees to try out life as a Liv Eat business owner before committing. Support includes assistance in developing business acumen and operational systems to ensure successful store opening.

The franchise operates a turnkey model, where Liv Eat Head Office prepares the store to be fully operational on opening day. Human Resources supports recruitment and training of staff, with staff onboarding and training managed as part of the pre-opening process. The franchise provides proven systems and processes to franchisees, ensuring they have established frameworks to follow from day one.

Initial Training and Launch Support

Following store opening, franchisees receive two weeks of operational support to ensure smooth operations during the critical launch period. The Marketing Team supports new store openings with a range of promotional options tailored to the location and audience, helping to raise brand awareness, develop connections with influential groups, and encourage customers to try Liv Eat.

Franchisees receive access and training for all Liv Eat technology systems, including POS systems, loyalty programmes, QR code table ordering, kiosk ordering, the Liv Eat app, online ordering, catering order systems, store operations systems, team induction and performance reviews, procurement and stock ordering systems, and auditing, accounting and payroll systems.

Ongoing Operational and Business Support

Liv Eat provides ongoing support to franchisees for business management best practices aimed at maintaining a profitable store and building a high-performing team. Franchisees have access to the Liv Eat Head Office team throughout their ownership journey, with a team of experts available for marketing and campaign management, business advice and operational support.

The franchise delivers model evolution and updates to meet market demands, ensuring franchisees remain competitive. Support extends to procurement systems and business operations, with ongoing training provided for all technology platforms and operational systems.

Marketing and Network Support

The Marketing Team provides continuous support through a yearly marketing calendar that includes regular customer offers, campaigns, events and menu updates to support brand awareness, sales and strong customer numbers. This is balanced with long-term brand marketing to ensure sustainable growth against competitors in the QSR industry.

Franchisees benefit from customer communications and social media engagement managed by Head Office, along with access to established supplier relationships and procurement systems. The franchise maintains no rebate policy from Head Office, ensuring transparent cost structures for franchisees.

Early Morning Operations

7:00am - Store Opening and Morning Preparation

Franchisees typically arrive at the store at 7:00am to begin the day. The morning routine includes:

• Checking in with the morning leadership team and assisting in solving any urgent matters
• Inspecting displays, product quality and store atmosphere
• Reviewing sales numbers from the previous day
• Reconciling banking
• Checking emails
• Reviewing ordering requirements

7:30am - 9:00am - Morning Rush Service

During the busy breakfast period, franchisees take a hands-on approach:

• Enjoying a morning caffeine boost
• Assisting front-of-house staff with coffee and sales on the floor during the morning rush
• Ensuring the team delivers quality service to customers

Mid-Morning to Lunch Operations

9:00am - 11:00am - Business Management and Team Support

This period focuses on strategic business activities:

• Data analysis, staff training, improvements, forecasts and rostering
• Managing emails and administrative tasks
• Ensuring back-of-house and front-of-house teams are ready for changeover

11:00am - 2:00pm - Lunch Service Franchisees work actively with the team during the busy lunch rush to provide customers with a great experience. Key responsibilities include:

• Observing team workflow and ensuring processes are being followed to brand standards
• Providing ongoing training and development of staff
• Ensuring staff take lunch breaks

Afternoon and Evening Operations

2:00pm - 5:00pm - Recovery and Preparation

The afternoon focuses on store recovery and administrative duties:

• Recovering the store from lunch trade
• Restocking displays and fridges
• Checking merchandising standards
• Preparing the store for dinner trade
• Administration, recruitment and interviews

5:30pm - 6:00pm - Dinner Preparation

• Debriefing with the night leadership team
• Checking merchandising is up to brand standard for dinner trade
• Ensuring back-of-house and front-of-house teams are ready for dinner trade

6:00pm - 8:00pm - Evening Service and Family Time On busy nights, franchisees are present during dinner trade to ensure quality products are being made and customers are being served quickly. The evening typically concludes with family time, reflecting the work-life balance achievable with proper systems and team management in place.

Operating Hours and Business Model

Stores operate 7 days per week, serving breakfast, lunch and dinner, depending on the store format. Traditional strip locations maintain full operating hours, whilst food court locations may operate 5-7 days per week depending on the centre's requirements. Franchisees are expected to adopt a hands-on approach, working in their business every day to ensure operational excellence and customer satisfaction.

Franchisee Qualifications and Experience Required

Personal Attributes and Values

Liv Eat seeks passionate individuals who align with the brand's values and culture. The ideal franchisee demonstrates:

• Strong leadership skills with the ability to inspire and manage teams
• High energy levels and enthusiasm for the business
• Excellent people skills and customer service orientation
• Motivation to learn and succeed in a growing business environment
• Strong work ethic with the ability to set and achieve goals
• Passion for food and healthy living as a personal lifestyle choice
• Professional mannerisms and business acumen
• Commitment to making a positive difference in local communities

Operational Commitment

Liv Eat requires franchisees who adopt a hands-on approach to business ownership:

• Active daily involvement in store operations
• Willingness to work in the business every day
• Commitment to maintaining brand standards for product quality and customer experience
• Ability to manage both front-of-house and back-of-house operations
• Capacity to oversee staff recruitment, training, and performance management
• Focus on data analysis, forecasting, rostering, and business administration

Financial Requirements

Prospective franchisees must demonstrate financial capacity:

• Available cash between $150,000 and $400,000 depending on store format
• Total investment ranging from $250,000 (smaller kiosk sites) to $800,000 (full-size strip locations)
• Understanding that banks may lend 50-65% of total investment in current market conditions
• Ability to pay ongoing royalties of 10% of revenue
• Financial stability to sustain business operations during establishment phase

Experience and Background

Whilst specific industry experience is not explicitly required, successful franchisees benefit from:

• Business management capabilities or willingness to develop these skills
• Understanding that profitability and success vary across businesses, with no guarantees provided
• Commitment to seeking independent legal, financial, and business advice before proceeding

• Recognition that leadership, work ethic, and execution ability are key drivers of success