Smith & Sons Franchise Business for Sale in Waterloo, NSW 2017
The Opportunity
Smith & Sons seeks to establish its first renovation building franchise in the dynamic inner-city suburb of Waterloo, NSW. Located just 4km from Sydney's CBD, Waterloo combines heritage architecture with modern development, creating consistent demand for high-end residential renovations and commercial building services. This territory offers the opportunity to join Smith & Sons's network of over 80 locations across Australia and New Zealand, backed by comprehensive operational systems and ongoing business support. Send an Enquiry to Smith & Sons via Hattch Today!
Company overview and history
- Established in 1980
- First franchise store opened shortly after establishment
- Largest networked home renovation company in Australia and New Zealand
- Over 80 franchise partners
- Four decades of operational experience
- Provides systems, resources, and tools for builders
- Supports builders in managing finances and marketing
- Aims for builders to achieve better work-life balance
- Focus on building a secure future for families
Product/service offerings
- Bathroom Renovations
- Kitchen Renovations
- Laundry Renovations
- Deck and Pergola Construction
- Garage Conversions
- Small Home Extensions
- Second-Storey Extensions
- Full Home Makeovers
- Knock-Down Rebuilds
Services include a Design-Plan-Construct process
Image Gallery for Smith & Sons
Target market and industry trends
- Targets skilled and licensed home builders transitioning to business ownership
- Appeals to builders valuing family, community, work-life balance, and financial stability
- Significant growth in the renovation and extension industry, driven by COVID-19
- Increased demand for medium-sized renovation projects
- Large-scale renovations supported by government initiatives like HomeBuilder
- Rising property prices and low interest rates encourage investment in existing homes
- Shift in demand towards detached homes due to apartment living limitations
Ongoing fees (royalties, marketing fees)
- Ongoing fees are part of the franchise agreement.
- No specific percentages for royalties or marketing fees are provided.
- Franchise benefits from brand and marketing support.
- Low setup costs are indicated.
For precise details, contact Smith and Sons or review their franchise disclosure document.
Training and support provided to franchisees
- Business Management: Tools and strategies for effective financial management.
- Marketing: Robust marketing strategy for client growth.
- Time Management: Proven processes for better time management.
- Operational Support: Systems and resources for a successful home renovation business.
- Ongoing Training and Development: Support for transitioning from craftsmen to business owners.
Day in the life
A typical day for a Smith & Sons franchisee in Australia involves:
- Managing financial and administrative aspects, including accounts and quotes
- Engaging with clients to discuss and finalize renovation projects
- Overseeing multiple renovation projects, such as kitchen and bathroom renovations
- Participating in marketing activities and tracking leads
- Receiving ongoing training and support from Smith & Sons
- Managing a team of builders, carpenters, and project managers
- Navigating operational challenges and fluctuations in workload
Staffing requirements
- Franchisees should be skilled and licensed home builders.
- Core staff includes builders, carpenters, and tradespeople.
- Project managers may be needed to oversee renovation projects.
- Design and planning staff are necessary for initial renovation stages.
- Staff should have relevant building and construction skills.
- Franchisees need business management skills.
- Administrative support may be required for customer service and scheduling.
- Marketing and sales staff or contractors can help promote the business.
- Training and support are provided for financial management, marketing, and time management.
Location requirements and territory information
- Locations across ACT, NSW, QLD, VIC, and WA
- Over 80 franchise partners with allocated territories
- New locations established where there is demand for home renovation services
- Recent expansions include the Gold Coast in Queensland
- Master franchisees provide regional support
- Franchisees are often local, understanding community needs
Financing options available
For detailed information about financing options, we recommend reaching out to Smith and Sons using the "Send Enquiry" function on Hattch.
Franchisee qualifications and experience required
- Skilled and licensed builders
- Business acumen
- Commitment to hard work and positive attitude
- Importance on family and community
- Experience in the industry
- Ability to follow proven systems
Unique selling propositions and competitive advantages
- Proven track record of over four decades in the renovation industry
- Low setup costs starting from $23,000
- Comprehensive systems and resources for effective business management
- Dedicated three-step renovation process: Design-Plan-Construct
- Extensive experience with over 15,000 renovations completed
- Support for better work-life balance
- Comprehensive marketing and digital support
- Collaborative network of like-minded entrepreneurs
- Financial stability and future security
Challenges and potential risks for franchisees
- Regulatory and Legislative Changes: Risks from updates to the Franchising Code of Conduct can lead to increased compliance costs and legal liabilities.
- Financial Performance Representations: Misleading claims can result in legal disputes and damage to investment.
- Insufficient Training and Support: Lack of adequate training can lead to legal issues for the franchisor.
- Quality Control Standards: Adherence to quality standards is crucial; failure can harm brand reputation.
- Reputation and Brand Damage: Non-compliance by others can negatively impact individual franchisees.
- Business Interruption and Economic Slowdown: Risks from natural disasters or economic conditions affecting cash flow.
- Cyber-Attack and Data Breach: Increasing reliance on technology raises risks of data breaches; 67% of franchisees express concerns about data security.
- Ongoing Compliance Procedures: Franchisees must meet ongoing legal obligations to avoid risks.
Territory and Market Risks: Risks from territory encroachment and competition require clear definitions and strategies
Testimonials or success stories from current franchisees
- Gerald Cresswell, Capalaba, Queensland: Praised professionalism, honesty, and management team; felt part of a family business.
- Charlie Robinson, Smith and Sons Hamilton: Joined for succession planning; highlighted professional approach and support; won New Zealand Franchisee of the Year.
- Neil and Jane Whittred, Gold Coast: Valued support network; appreciated balance of family life and career; aligned with core values of integrity and honesty.
Application process and next steps for interested parties
- Reach out to Smith and Sons using the "Send Enquiry" function on Hattch.
- Submit a formal franchise application with detailed personal and financial information.
- The franchisor reviews the application for financial and qualitative requirements.
- If suitable, an introductory call or meeting is scheduled.
- Receive the Franchise Disclosure Document (FDD) with franchise details.
- Possible invitation to a Discovery Day or site visit to existing franchises.
- Sign the Franchise Agreement outlining terms and conditions.
- Undergo comprehensive training and onboarding.
- Receive ongoing support, including business coaching and marketing assistance.
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Franchise Overview
Number of Franchises:
98
Number of Franchise Locations:
104
Franchise Partner Type:
Owner Operator
Opportunity Type:
New Franchise
Year Established:
2007
Investment Range:
$50K - $100K
Can you afford this Smith & Sons in Waterloo?
Local Area Insights
Area Demographics
Waterloo is an inner-city suburb of Sydney located 4 kilometers south of the Sydney CBD, characterized by a mix of residential and commercial development. The area has undergone significant urban renewal with major residential developments transforming the demographic profile.Population & Growth
- Total population: 14,616 (ABS Census 2016)
Age Distribution
- Median age: 33 years (ABS Census 2016)
- 0-14 years: 9.8%
- 15-24 years: 16.2%
- 25-44 years: 48.7%
- 45-64 years: 17.2%
- 65+ years: 8.1%
Economic Indicators
- Median household income: $1,356 per week (ABS Census 2016)
Housing & Property
Housing ownership rates (ABS Census 2016):- Owned outright: 8.2%
- Owned with mortgage: 13.5%
- Renting: 75.6%
Analysis generated: 11 January 2024
Note: Some data points have been omitted as they couldn't be verified with authoritative sources for the specific postcode. Growth rates, employment rates, and business numbers fluctuate frequently and would require current official releases to state with certainty.
Send Enquiry to Smith & Sons in Waterloo
Brand Name
Hattch Score Summary
Assessment Completed:
2024-01-01
Culture determines the environment, strategies and practices that inspire and engage employees and you as a franchisee to perform optimally and is important to wider company morale and maintaining good relationships.
Great performance happens when cultural attributes are closely aligned with and support both the franchisor’s and franchisee’s goals. A culture that is congruent and clearly communicated provides endless benefits to everyone in the franchise organisation including greater effectiveness and brand equity.
A company that shares your cultural preferences will prove more compatible and help you reach your performance potential.
Matching your core values with a franchise's core values creates compatibility and harmony. Having shared values provides a solid foundation for a long-term business relationship.
Like-minded people have a basis for understanding, communicating and exercising judgment. Values alignment builds strong brand recognition.
Our research and that of others, show that there is a strong link between financial performance and values alignment. When the values of an organisation are in alignment with the aspirational values of you as a franchisee, the result is high performance.
For greatest satisfaction and effectiveness, you should seek a work or business environment consistent with your natural working tendencies.
Work Style translates into how you will delegate, direct, motivate, manage, evaluate and resolve day-to-day business situations.
Work Style is particularly important for you as a franchisee, as you will be held responsible for aligning your business with the pace, priorities and direction the franchise outlines for the system.
Stages of Growth are determined by a company's managerial style, organisational structure, formal systems, major strategic goals and founder/owner involvement.
As a franchise organisation grows, the systems and procedures will adapt to support an evolving business model, the needs of the franchisees and to satisfy end-user demands.
Within each stage of business, your skills and goals as a franchisee need to complement a franchisor's plans and market expansion strategies. A franchisee that is in-step with the franchise organisation's Stage of Growth will prove more compatible and likely perform better.
Your business skills and competencies are important. More important however, is how those competencies complement those a franchise is looking for to achieve high performance.
Having complementary skills and competencies provides a framework for forming collaborations between you and a franchisor. It reduces redundancy, makes wiser use of resources, provides points of correspondence and thus leads to greater value, compatibility and performance.
