Kelly Sports Franchise Business for Sale in Brisbane City, QLD 4000

The Opportunity

Kelly Sports is expanding into Brisbane City, offering a prime franchise territory in Queensland's dynamic business hub. Brisbane's rapid population growth, family-friendly suburbs, and strong emphasis on youth sports and education create an ideal market for children's sports programs. As a Kelly Sports franchise partner, you'll benefit from our proven 30-year business model, comprehensive training system, and established relationships with primary schools across Australia and New Zealand. Send an Enquiry to Kelly Sports via Hattch Today!

Company overview and history

Kelly Sports, established in 1994 in New Zealand, has evolved into a premier provider of children's sports and activity programmes. With a mission to encourage active lifestyles from an early age, Kelly Sports has expanded its reach across multiple countries, offering franchise opportunities to passionate individuals keen on making a positive impact in their communities. The company has been operating in Australia for over 25 years, with more than 1.5 million Australian children participating in their sporting clinics and programs since launch.

Product/service offerings

  • logoBefore and after-school sports programmes
  • logoHoliday sports camps
  • logoIn-school physical education support
  • logoBirthday party packages
  • logoPreschool motor skills development classes
  • logoCommunity sports events and tournaments
  • logoCustomised sports programmes for schools and community groups
  • logoCurriculum programs
  • logoPrograms for special needs children
  • logoSpecialist coaching
  • logoLeagues
  • logoCoaching school teams
  • logoGovernment funded programs (e.g., Sporting Schools Program)
  • logoOfficiating school sport
  • logoWeekend sports
  • logoNDIS programs

Image Gallery for Kelly Sports

Target market and industry trends

Kelly Sports primarily caters to children aged 3-13 and their parents, as well as schools and community organisations. Key industry trends include:

  • logoGrowing emphasis on childhood physical activity to combat sedentary lifestyles
  • logoIncreased demand for structured after-school activities
  • logoRising awareness of the importance of early motor skills development
  • logoIntegration of technology in sports coaching and activity tracking
  • logoFocus on inclusive sports programmes catering to diverse abilities

Ongoing fees (royalties, marketing fees)

  • logoRoyalty fee: Based on income
  • logoMarketing contribution: 2% of turnover for brand promotion

Training and support provided to franchisees

  • logoComprehensive initial training programme (10 days)
  • logoOngoing coaching and mentoring from experienced franchisees
  • logoRegular workshops, monthly conference calls, and professional development days
  • logoAccess to proprietary curriculum and programme materials
  • logoMarketing support and localised advertising assistance
  • logoContinuous professional development opportunities
  • logoIT systems and software for programme management and customer relations
  • logoAccess to training resources via Google Drive
  • logoSenior First Aid training (including Asthma and Anaphylactic Treatment)

Day in the life

A typical day for a Kelly Sports franchisee might include:

  • logoMorning: Preparing equipment and reviewing lesson plans for the day's activities.
  • logoMid-morning to afternoon: Delivering in-school PE support or preschool motor skills classes.
  • logoAfter-school hours: Running after-school sports programmes at various locations.
  • logoEvening: Administrative tasks such as programme planning, staff scheduling, and parent communication.
  • logoWeekly: Coach training and development, marketing activities, and financial review.
  • logoMonthly: Meeting with school principals to discuss programme performance and future collaborations.
  • logoSeasonally: Organising and running holiday camps and community sports events.

The role offers a dynamic blend of hands-on coaching, business management, and community engagement.

Staffing requirements

Kelly Sports franchises can operate under two models:

Own Coach Model:

  • logo1 franchise owner/operator (actively involved in programme delivery)
  • logoFull-time commitment (approximately 38 hours per week)
  • logo15 to 23 hours of coaching on a weekly basis

Managed Coaches Model:

  • logo1 franchise owner/manager
  • logo1 full-time coach
  • logo3 part-time coaches
  • logoAdditional casual coaches as needed

Location requirements and territory information

Kelly Sports franchises are home-based businesses, eliminating the need for a physical storefront. Key location considerations include:

  • logoProximity to schools and community centres
  • logoAccess to suitable indoor and outdoor facilities for programme delivery
  • logoPopulation density of families with school-aged children

Franchisees are granted territories based on school zones or geographic boundaries. A typical territory may include 100 schools and kindergartens, with approximately 18,250 children in the zone.

Financing options available

For information about financing options for the Kelly Sports franchise, we recommend reaching out to the franchise using the "Send Enquiry" function on Hattch. They may have partnerships with financial institutions or offer their own financing programmes for qualified candidates.

Franchisee qualifications and experience required

  • logoPassion for children's sports and physical education
  • logoStrong communication and interpersonal skills
  • logoBasic business management capabilities
  • logoAbility to build relationships with schools and community organisations
  • logoSports coaching experience (preferred but not mandatory)
  • logoWorking with Children Check or equivalent
  • logoFirst Aid certification

Unique selling propositions and competitive advantages

  • logoEstablished brand with over 25 years of experience in children's sports programmes
  • logoComprehensive curriculum developed by sports and education professionals
  • logoFlexible business model adaptable to various community needs
  • logoLow overhead costs due to home-based operation
  • logoStrong relationships with schools and community organisations
  • logoContinuous programme innovation to meet changing market demands
  • logoPositive impact on children's health and well-being
  • logoExtensive network of partnerships with sports organisations, government bodies, and educational institutions

Challenges and potential risks for franchisees

  • logoSeasonal fluctuations in demand, particularly during school holidays
  • logoDependence on relationships with schools and access to facilities
  • logoIncreasing competition from other after-school activity providers
  • logoRegulatory changes affecting child safety and sports coaching requirements
  • logoEconomic downturns impacting discretionary spending on children's activities
  • logoPotential liability issues related to children's safety during sports activities
  • logoChallenges in staff retention due to the part-time nature of coaching roles

Other nearby franchises

Franchise Overview

Number of Franchises:

11

Number of Franchise Locations:

35

Number of Corporate Locations:

80

Franchise Partner Type:

Master

Opportunity Type:

New Franchise

Year Established:

1994

Investment Range:

$50K - $200K

Can you afford this Kelly Sports in Brisbane City?

Local Area Insights

Area Demographics

Brisbane City (postcode 4000) serves as Queensland's primary central business district and financial hub, hosting major corporate headquarters and government offices. The area has seen significant development in commercial real estate and residential apartment construction over the past decade.

Population & Growth

  • Total population: 9,460 (ABS Census 2021)
  • Population density: 5,918 per km² (Calculated from ABS data 2021)

Age Distribution

  • Median age: 31 years (ABS Census 2021)
Age group breakdown (ABS Census 2021):
  • 0-14 years: 4.2%
  • 15-24 years: 22.8%
  • 25-44 years: 52.6%
  • 45-64 years: 14.8%
  • 65+ years: 5.6%

Economic Indicators

  • Most common occupation sectors:
    • Primary sector: Professional Services (28.4%) (ABS Census 2021)
    • Secondary sector: Financial Services (14.2%) (ABS Census 2021)
    • Tertiary sector: Accommodation and Food Services (10.8%) (ABS Census 2021)
  • Median household income: $93,028 per year (ABS Census 2021)

Housing & Property

Housing ownership rates (ABS Census 2021):
  • Owned outright: 12.3%
  • Owned with mortgage: 15.8%
  • Renting: 71.9%
Primary data sources: Australian Bureau of Statistics (ABS) Census 2021
Analysis generated: 11 January 2024
Note: Some data points have been omitted as they couldn't be verified with authoritative sources for the specific postcode. Growth rates, employment rates, and business numbers fluctuate frequently and would require current official releases to state with certainty.
Last updated: 23 January 2025

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